Performance Creative Designer

📋 Description

• Develop engaging design materials such as advertising sets and landing pages, supported by data to enhance digital marketing KPIs.

• Create motion graphics and short-form video edits optimized for social media advertising, including platforms like LinkedIn, Instagram, and YouTube.

• Transform existing video assets into effective ad units tailored to platform requirements, aspect ratios, and viewer attention spans.

• Collaborate with media and content teams to ensure motion creative aligns with audience insights and campaign objectives.

• Uphold brand consistency across all static, motion, and video designs while creatively adapting for different audience segments and platforms.

• Work alongside internal and client teams to comprehend business objectives, target demographics, and other relevant data to assist in the development of A/B tests and data-informed designs.

• Design and execute A/B tests and other experiments utilizing CRO tools such as Optimizely, Unbounce, and/or CrazyEgg.

• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design choices.

• Continuously refine and iterate on designs based on feedback, data insights, and testing results.

• Manage multiple design projects concurrently while effectively communicating with project management and other internal stakeholders to provide project updates, respond to feedback, and ensure their requirements are met.

• Keep abreast of industry trends, best practices, and emerging technologies related to CRO and user experience design.

⛳️ Requirements

• 1-3 years of experience in graphic design, particularly focused on performance-driven creative and CRO.

• 1 year of experience with motion graphics.

• Proficient in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.

• Basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or similar tools.

• Strong communication and collaboration abilities, with a talent for working effectively with cross-functional teams.

• Knowledge and application of performance marketing metrics such as A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-focused campaigns.

• Eager to stay ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• 🏠 We provide a set living wage at Directive.

• 🙏 Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family that suits your lifestyle.

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• 🧠 Mental health support - Access to certified therapists through Spring Health and a membership to Headspace.

• 💪 Physical well-being - Physical therapy through Omada, fertility assistance through Carrott, thousands of Aaptiv virtual workouts, and a complimentary One Medical membership for primary and virtual care.

• 🛫 Time Off - Unlimited PTO (with a minimum of 2 weeks), Paid Company Holidays, your Birthday Off, End of Year Recharge (Closed from December 24 to January 1), and Paid Parental Leave.

• 💰 Financial benefits - Traditional and Roth 401(k) plans with a 3% company match.

• 🌟 Bonus - Annual bonus based on tenure, which increases in total amount over time.