Patient Recruitment, Digital Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the creation and implementation of comprehensive multi-channel patient recruitment initiatives to achieve recruitment goals across various indications and regions.

• Formulate strategic digital marketing plans that align with study timelines, enrollment targets, patient demographics, and budget constraints.

• Lead the redesign of the ImmunityBio website, which includes crafting compliant site copy, selecting images, and optimizing navigation.

• Plan, initiate, and enhance paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and specialized patient communities and advocacy networks.

• Monitor campaign performance in real-time and continuously refine strategies based on key performance indicators (KPIs), including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progress.

• Drive ongoing testing and optimization efforts, including A/B testing for creative assets, messaging, audience segmentation, and landing page experiences.

• Collaborate with internal analytics teams and external partners to create attribution models and patient journey reporting, providing actionable performance insights.

• Work alongside cross-functional teams and external agencies to produce compliant, patient-focused digital content, including advertising copy, visual materials, landing pages, and educational resources.

• Ensure that all educational content adheres to relevant regulatory, legal, privacy, and brand standards.

• Act as a strategic collaborator with Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, and Patient Advocacy teams to align recruitment strategies with enrollment priorities, scientific integrity, and patient community outreach efforts.

• Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to guarantee high-quality execution and performance outcomes.

• Negotiate media placements, pricing, and performance-based agreements when applicable.

• Oversee campaign budgets, forecasting, pacing, and resource distribution.

• Create and present regular executive-level performance reports, dashboards, and insights for internal stakeholders.

• Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement.

• Remain informed about digital trends, privacy regulations (such as HIPAA, GDPR), and evolving best practices in patient recruitment marketing.

• Contribute to wider corporate, clinical, and departmental initiatives through cross-functional projects and leadership involvement.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or a related field is required; a Master’s degree is preferred.

• A minimum of 7 years' experience in digital media, performance marketing, or growth marketing is required.

• Experience in the healthcare, pharmaceutical, biotech, CRO, or clinical trial recruitment sectors is required.

• Proven experience in recruiting patients for clinical trials is required.

• Familiarity with patient advocacy organizations is preferred.

• A data-driven approach with the capacity to analyze performance metrics and respond accordingly.

• Exceptional communication and stakeholder management abilities.

• Analytical and focused on performance outcomes.

• Detail-oriented with robust project management skills.

• Comfortable operating in cross-functional, high-paced environments.

• Ability to merge creativity with regulatory requirements.

• Strong written and verbal communication skills.

• Understanding of IRB/ethics considerations in patient recruitment.

• Knowledge of patient privacy laws (HIPAA, GDPR).

🏝️ Benefits

• Options for Medical, Dental, and Vision Plans.

• Health and Financial Wellness Programs.

• Employer Assistance Program (EAP).

• Company-paid and voluntary Life/AD&D, Short-Term, and Long-Term Disability coverage.

• Flexible Spending Accounts for Healthcare and Dependent Care.

• 401(k) Retirement Plan with Company Match.

• 529 Education Savings Program.

• Voluntary Legal Services, Identity Theft Protection, Pet Insurance, and Employee Discounts, Rewards, and Perks.

• Paid Time Off (PTO) includes 11 Holidays.

• Exempt Employees qualify for Unlimited PTO.

• Non-Exempt Employees are entitled to 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days, and 1 Cultural Day.