Part-Time Head of Social Media and Influencer Marketing

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Supervise the performance, governance, and influencer marketing initiatives across the Aethos portfolio.

• Ensure that all hotel, club, and outlet accounts are active, adhere to brand standards, and maintain consistency in quality and execution.

• Offer strategic guidance, quality assurance, performance tracking, and approvals as needed.

• Manage community interaction across brand channels, addressing comments, messages, and audience engagement.

• Propel follower growth, engagement, reach, and audience development on brand-owned platforms.

• Maintain content calendars and publishing timelines for brand accounts.

• Oversee social media activities for all Aethos hotels, clubs, and food and beverage outlets.

• Monitor content quality, brand alignment, visual standards, and messaging consistency across the portfolio.

• Develop and uphold social media frameworks, guidelines, and best practices for local teams.

• Provide continuous coaching and support to local marketing teams.

• Lead the influencer marketing strategy across the portfolio, ensuring partnerships align with brand objectives, audience targets, and commercial goals.

• Evaluate influencer performance and assess campaign effectiveness, offering recommendations to enhance future collaborations.

⛳️ Requirements

• 4–6+ years of experience in social media marketing, digital marketing, or content marketing.

• Demonstrated experience in managing brand social media channels.

• Strong knowledge of Instagram, LinkedIn, and emerging social media platforms.

• Experience overseeing multi-brand or multi-location social media environments is highly desirable.

• Proven experience managing influencer partnerships and creator collaborations.

• Exceptional English copywriting skills, with the ability to craft engaging social content and adapt tone across different channels.

• Strong community management and audience engagement abilities.

• Excellent organizational and stakeholder management skills.

• Experience in analyzing social media performance and converting insights into actionable recommendations.

• Ability to balance strategic thinking with practical execution in a dynamic environment.

• Experience in hospitality, lifestyle, travel, or luxury brands is considered an advantage.

🏝️ Benefits

• Extraordinary places, passionate people, and shared learning experiences.

• Conscious commitment to sustainability and well-being.

• Freedom from the stresses and anxieties of modern life.

• Personal impact on the community and the company.