Paid Social Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Transform business objectives into a comprehensive Paid Social strategy encompassing prospecting, retargeting, and loyalty initiatives.

• Set clear expectations with clients, articulate available options and trade-offs, and deliver results in straightforward language connected to business impact.

• Combine robust Paid Social expertise (creative + audience + signal) with an expanding understanding of multi-channel environments (Search, Commerce, CRM, Creative).

• Educate clients and team members, and document effective practices for reuse by others.

• Leverage platform features and automation to enhance outcomes (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+).

• Conduct small-scale tests to demonstrate value before scaling efforts.

• Utilize insights from our Bliss Point product suite, such as Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity, to inform budgets, tests, and creative/audience strategies; provide feedback for tool enhancement.

• Create practical tests (holdout/lift tests when feasible; otherwise sound A/B tests), define success criteria in advance, and maintain a regular review cadence.

• Ensure data integrity and tracking accuracy (pixel/CAPI, event mapping, UTMs/GA4); clarify data limitations when suggesting changes.

• Act promptly, uphold commitments, and minimize waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).

⛳️ Requirements

• Over 5 years of experience managing Paid Social campaigns on Meta and TikTok; familiarity with Pinterest, Snapchat, or Reddit is advantageous.

• Hands-on experience with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; and basic catalog/Dynamic Product Ads (DPA).

• Technical proficiency: Comfortable navigating GA4 and platform analytics; able to effectively design tests and link media to revenue, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

• Strong communication and collaboration skills: Capable of senior stakeholder storytelling; able to influence diverse functions; possesses client-facing expertise.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we recognize the importance of rest, relaxation, and enjoying life away from work. By prioritizing personal time, you can contribute your best self at work. Thus, we provide unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need, when you need it.

• Additionally, we offer 20 paid holidays, including several long weekends, to ensure you have dedicated time to disconnect. We take pride in providing an above-industry standard work-life balance, which consistently ranks among the most appreciated benefits by Tinuitians year after year.

• Healthcare: Comprehensive coverage including Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.

• Retirement: 100% match on contributions up to 4%.

• Perks and Wellness: Access to Fringe, Forma, unlimited telemedicine and teletherapy services at no cost, and Thankful giving.

• Parental Leave: Birthing parents receive 16 weeks of paid leave at 100% salary (partners receive 12 weeks) following the birth or adoption of a child.

• Learning and Development: Opportunities for on-demand learning, a mentorship program, and resources for leadership and management development.