Paid Social Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take complete ownership of Paddle's paid social program from start to finish

• Develop and implement audience strategies

• Propel Account-Based Marketing (ABM) initiatives through paid social channels

• Collaborate with Revenue Marketing to launch effective campaigns

• Work in close partnership with the organic social media team

• Spearhead creative experimentation initiatives

• Manage attribution and reporting processes

• Rigorously oversee budget management

• Stay ahead of industry trends and developments

⛳️ Requirements

• 6+ years of hands-on experience with LinkedIn Ads and various other social media platforms

• Expertise in Person-Based Advertising and Account-Based Marketing (ABM)

• A creative thinker with strong analytical skills

• Experienced in managing substantial budgets

• Excellent collaborator across different functions

• Strong analytical capabilities combined with a commercial mindset

• Proficient in utilizing AI tools

• Capable of operating independently in a fast-paced environment

🏝️ Benefits

• Generous holiday leave

• 4 months of paid family leave, regardless of gender

• Opportunities for learning and personal development through ongoing challenges

• Annual learning fund

• Regular internal and external training sessions