Paid Social Specialist

This is a fully remote position, open to applicants in Nebraska.

📋 Description

• Oversee and enhance paid social media campaigns across various platforms, including Meta, TikTok, Reddit, Snapchat, and Pinterest.

• Monitor and modify budgets, bidding strategies, audience segmentation, and campaign frameworks to enhance performance.

• Track essential performance metrics such as CPL, CPA, ROAS, CTR, and conversion rates.

• Execute real-time optimizations to maximize efficiency and growth results.

• Analyze paid media performance data to uncover trends, opportunities, and recommendations for optimization.

• Employ tools like Google Analytics (GA4), Meta Ads Manager, Milans Media Mix Model (MMM), and native reporting platforms for channels.

• Transform complex performance data into clear, actionable insights for leadership and stakeholders.

• Generate reports that facilitate strategic decision-making and campaign planning.

• Contribute to testing roadmaps across different audiences, bidding strategies, creative formats, and campaign structures.

• Assess new platform features, automation capabilities, and emerging advertising opportunities.

• Document test outcomes and share insights to foster continuous improvement and scalability.

• Collaborate with creative and influencer teams to ensure that paid assets are effectively planned, trafficked, and launched.

• Provide insights based on performance that inform creative strategy and asset development.

• Work in tandem with marketing, analytics, and growth teams to ensure campaign alignment with broader business objectives.

• Link campaign results to actionable recommendations aimed at enhancing future performance.

⛳️ Requirements

• A minimum of 3 years of experience in marketing, digital media, or a related discipline.

• At least 2 years of direct experience with paid social media.

• Extensive experience with paid social platforms, particularly Meta, TikTok, and Reddit.

• Familiarity with additional platforms such as Snapchat, Pinterest, Google Ads, Search Ads 360 (SA360), and Google Analytics is preferred.

• Experience in managing lead generation campaigns is advantageous.

• A curious and analytical mindset with the ability to convert data into actionable insights.

• Confidence in communicating campaign performance, recommendations, and insights to stakeholders and leadership.

• A bachelor's degree in Marketing, Business, Communications, or a related field is preferred, or equivalent professional experience.

🏝️ Benefits

• Medical, dental, vision, disability, and life insurance available within 30 days.

• Unlimited PTO - coordinate with your manager to take time as needed.

• 6 paid holidays.

• Monthly $50 cellphone stipend.

• 401k retirement plan with a 4% employer match after 90 days of service.

• Opportunities for career advancement plus a positive culture/environment.

• Employees and their spouse or legal partner receive complimentary laser hair removal services.