Paid Social Media Supervisor, Healthcare

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Oversee comprehensive management and strategic direction of assigned paid media accounts.

• Achieve pacing and KPI objectives for assigned accounts, continually striving to enhance performance benchmarks.

• Lead all aspects of paid media strategy, project conceptualization, planning, and testing, guiding the team with assurance and purpose.

• Supervise a small team of 1-2+ Media Managers (with plans for future expansion), assigning responsibilities and fostering their strategic and technical development.

• Collaborate with Account Managers and the Media Director to define client objectives, priorities, and efficiency needs, ultimately boosting the contribution of Paid Media to overall business success.

• Proactively seek to increase billing and channel support for current media accounts while recommending opportunities to extend media reach for new accounts.

• Continuously pursue knowledge of new strategies, test emerging platforms, and broaden Cardinal’s paid media services.

• Serve as the main point of contact for all ‘owned’ accounts, both internally and externally, responsible for monitoring pacing and performance.

• Generate reports, provide insights, and communicate with clients regarding designated accounts.

• Manage the ongoing upkeep of assigned accounts, including but not limited to optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Take full responsibility for the Paid Media strategy for assigned accounts, collaborating with the Media Director as necessary.

• Develop strategic ideas for all accounts, crafting and modifying campaign strategies to align with each client’s business objectives (and internal goals).

• Design and execute tests on accounts monthly and quarterly (covering structural, targeting, creative and messaging, conversion aspects, etc.).

• Engage in ongoing testing, validation, and enhancement of full-funnel structures.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven experience managing various paid media accounts with budgets ranging from $100K to $1MM monthly.

• Demonstrated ability to drive paid media strategy, project road maps, media plans, competitive analysis, testing, and measurement frameworks for clients across a variety of media channels.

• Experience in campaign management and strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are advantageous).

• Familiarity with full funnel strategy, video, and lead generation.

• Proficient in Google Analytics, GTM, conversion, and optimization strategies (knowledge of GA4 is an asset).

• Capability to write ad copy, direct creative strategy, identify asset needs, and establish a cadence for creative testing.

• Experience in client relationship management, providing reporting insights, and optimizing towards client business goals.

• Proven team management experience.

🏝️ Benefits

• Power Digital values its people and culture as the foundation of our success, making diversity in our team’s backgrounds and experiences essential. We are an Equal Opportunity Employer, and our workforce consists of individuals with varied strengths, experiences, and backgrounds, all of whom aim to make a positive impact both inside and outside the workplace.