Paid Social Media Supervisor, Healthcare

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Oversee the complete management and strategic direction of assigned paid media accounts.

• Achieve pacing and KPI targets for managed accounts, continually striving to elevate performance standards and expectations.

• Take full ownership of paid media strategy, project conceptualization, planning, and testing, guiding the team with assurance and clear direction.

• Lead a small team of 1-2+ Media Managers (expanding over time), assigning tasks and fostering their strategic and technical capabilities.

• Collaborate with Account Managers and the Media Director to define client objectives, priorities, and efficiency needs, enhancing the contribution of Paid Media to overall business success.

• Proactively work to boost billing and channel support for current media accounts while proposing opportunities to broaden media coverage for new accounts.

• Consistently seek to learn new strategies, experiment with new platforms, and expand Cardinal’s paid media services.

• Serve as the main point of contact both internally and externally for all 'owned' accounts, accountable for pacing and performance.

• Generate reports, write insights, and communicate effectively with clients for the assigned accounts.

• Manage the ongoing maintenance of held accounts, including optimizations, structural adjustments, bidding strategies, conversion types, and copy updates.

• Maintain full accountability for Paid Media strategy for assigned accounts, collaborating with the Media Director as needed.

• Lead strategic ideation for all accounts, designing and refining campaign strategies to align with each client’s business objectives and internal goals.

• Design and implement tests in accounts on a monthly and quarterly basis (structural, targeting, creative and messaging, conversion, etc.).

• Ensure continuous testing, validation, and enhancement of full-funnel structures.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven ability to manage multiple paid media accounts with monthly budgets ranging from $100K to $1MM.

• Demonstrated experience in driving paid media strategy, creating project roadmaps, media plans, conducting competitive research, and establishing testing and measurement frameworks across various media channels.

• Familiarity with campaign management and strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are advantageous).

• Understanding of full funnel strategies, video, and lead generation.

• Proficient with Google Analytics, GTM, and conversion and optimization strategies (GA4 knowledge is a plus).

• Capability to write ad copy, direct creative strategy, identify asset needs, and set up a creative testing schedule.

• Experience in client relationship management, providing reporting insights, and optimizing towards client business goals.

• Experience in team management.

🏝️ Benefits

• At Power Digital, our people and culture are central to our success, making diversity in our team’s backgrounds and experiences essential. We are an Equal Opportunity Employer, and our workforce consists of individuals with various strengths, experiences, and backgrounds committed to making an impact both inside and outside the workplace. Diversity encompasses not just race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other aspects of identity. Every employee's perspective is crucial to our success, and fostering inclusion is a shared responsibility.