Paid Social Media Supervisor, Healthcare

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Oversee the successful end-to-end management and strategic direction of assigned paid media accounts.

• Ensure that pacing and KPI objectives are met for all managed accounts.

• Take charge of all aspects of paid media strategy, including project ideation, road-mapping, and testing.

• Lead a small team consisting of 1-2+ Media Managers.

• Collaborate with Account Managers and the Media Director to define client objectives.

• Proactively work to enhance billing and channel support for current media accounts.

• Continuously seek to learn new strategies, experiment with new platforms, and expand Cardinal’s paid media services.

• Serve as the primary internal and external contact for all 'owned' accounts.

• Generate reports, write insights, and maintain communication with clients.

• Oversee the ongoing maintenance of managed accounts, including optimizations.

• Hold complete responsibility for the Paid Media strategy of assigned accounts.

• Drive strategic ideation for all accounts.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $100K to $1MM.

• Expertise in developing paid media strategies, project road maps, media plans, competitive research, testing, and measurement frameworks across various media channels.

• Familiarity with campaign management and strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are advantageous).

• Experience with full funnel strategies, video production, and lead generation.

• Proficient in Google Analytics, GTM, and conversion and optimization strategies (knowledge of GA4 is a plus).

• Capable of writing ad copy, guiding creative strategies, identifying asset requirements, and establishing a creative testing schedule.

• Experience in managing client relationships.

• Proven experience in team management.

🏝️ Benefits

• The success of Power Digital is fundamentally rooted in our people and culture.

• We highly value the diversity of our team’s backgrounds and experiences.