Paid Social Media Supervisor, Healthcare

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Manage and oversee designated paid media accounts from start to finish, ensuring strategic effectiveness.

• Achieve pacing and KPI targets for managed accounts, striving to enhance performance expectations and goals.

• Take charge of all aspects of paid media strategy, project ideation, planning, and testing, guiding the team with assurance and direction.

• Supervise a small team of 1-2+ Media Managers (with plans for future growth), assigning tasks and nurturing their strategic and technical expertise.

• Collaborate with Account Managers and the Media Director to determine client objectives, priorities, and efficiency needs, thereby enhancing Paid Media's impact on business success.

• Proactively seek to increase billing and channel support for existing media accounts while identifying opportunities to broaden media reach for new clients.

• Continuously pursue learning new strategies, testing innovative platforms, and expanding Cardinal’s paid media capabilities.

• Serve as the main point of contact, both internally and externally, for all accounts under your purview, responsible for account pacing and performance.

• Generate reports, provide insights, and maintain communication with clients for assigned accounts.

• Oversee the ongoing maintenance of managed accounts, including optimizations, structural updates, bidding strategies, conversion types, and copy revisions.

• Assume full responsibility for the Paid Media strategy on assigned accounts, coordinating with the Media Director as necessary.

• Lead strategic ideation for all accounts by designing and adjusting campaign strategies to align with each client's business objectives (and internal goals).

• Design and implement tests for accounts on a monthly and quarterly basis (including structural, targeting, creative messaging, conversion, etc.).

• Engage in continuous testing, verification, and enhancement of full-funnel structures.

⛳️ Requirements

• 6-10+ years of experience in Paid Media.

• Proven ability to manage multiple paid media accounts with budgets between $100K-$1MM per month.

• Expertise in driving paid media strategy, project roadmaps, media planning, competitive analysis, testing, and measurement frameworks across various media channels.

• Experience in campaign management and strategy across diverse platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are advantageous).

• Familiarity with full-funnel strategies, video content, and lead generation.

• Proficient in Google Analytics, GTM, and optimization strategies (knowledge of GA4 is a plus).

• Capability to write advertising copy, direct creative strategy, determine asset needs, and establish a creative testing schedule.

• Experience in managing client relationships, reporting insights, and optimizing toward client business objectives.

• Previous team management experience.

🏝️ Benefits

• Proficiency in both spoken and written English at an advanced level is a requirement for this role.