Paid Social Media Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Strategize, implement, and enhance paid social media advertising campaigns across multiple platforms including Facebook, Instagram, Twitter, and others;

• Create and execute innovative advertising campaigns that resonate with the gaming sector and reflect our brand's identity;

• Establish and oversee advertising budgets while ensuring optimal ROI and cost-effectiveness;

• Analyze and report on essential performance indicators (KPIs) to evaluate the success of paid social campaigns;

• Keep current with industry trends, algorithm updates, and new platforms to sustain a competitive advantage;

• Work collaboratively with the marketing and game development teams to ensure consistent messaging and alignment with brand goals;

• Regularly test and refine ad creatives, targeting, and copy to enhance campaign effectiveness;

• Supervise and modify bidding strategies to achieve targeted outcomes;

• Stay informed about competitor tactics and industry standards.

⛳️ Requirements

• At least 2 years of experience in paid social advertising within the iGaming sector;

• Demonstrated proficiency in creating, managing, and optimizing paid social media campaigns;

• Skilled in utilizing ad management tools and analytics platforms;

• Strong analytical capabilities and the ability to interpret data for informed decision-making;

• Creative mindset with the ability to craft engaging ad content;

• Exceptional written and verbal communication skills;

• Capability to work autonomously and collaboratively as part of a team;

• A Bachelor's degree in marketing, advertising, or a related field is a plus.

🏝️ Benefits

• Health insurance

• Professional development opportunities