This is a fully remote position, open to applicants in United States.

• Oversee 20–30 Google Ads accounts for local B2B enterprises in the United States.

• Develop, manage, and enhance Search, Performance Max, Display, and Remarketing campaigns.

• Handle Microsoft Ads (Bing) campaigns and assist with Meta Ads campaigns as needed.

• Conduct keyword research, audience analysis, and competitor evaluations.

• Craft engaging, conversion-driven ad copy utilizing AI or collaborating with the in-house content team.

• Continuously refine bids, budgets, audiences, search terms, and campaign structures.

• Enhance campaign performance through rigorous testing and data analysis.

• Collaborate with Customer Success Managers, SEO Specialists, and designers to meet client objectives.

• Generate monthly performance reports that include actionable insights and suggestions.

• Identify avenues to enhance lead quality, boost conversions, and expand client accounts.

• Keep abreast of the latest Google Ads features, AI-driven tools, and best practices in paid media.

• 2–5 years of direct experience managing Google Ads campaigns within a digital marketing agency.

• Proven track record of managing 20+ client accounts concurrently.

• Extensive experience with Google Ads and Microsoft Ads (Bing Ads).

• Familiarity with Meta Ads is highly beneficial.

• Experience in managing local lead generation campaigns for businesses in North America.

• Knowledge of location targeting, service area campaigns, call campaigns, and lead generation strategies.

• Strong understanding of keyword research, campaign optimization, bidding techniques, and conversion tracking.

• Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio.

• Excellent analytical, communication, and time management abilities.

• Comfortable in a dynamic agency environment.

• Enjoy the flexibility of a fully remote position while contributing to impactful, performance-oriented campaigns.

Paid Search Specialist, Google Ads

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