Paid Search Campaign Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Collaborate with our internal PPC team to strategize, execute, and enhance paid search campaigns across various platforms, including Google Ads, Bing Ads, and more.

• Take charge of channel performance, meeting targets and providing explanations for any deviations to leadership and stakeholders through management commentary or other necessary forums.

• Create and implement best-practice PPC strategies to achieve business objectives, focusing on keyword and audience opportunities, campaign structuring, targeting, and display network strategies.

• Establish both short-term and long-term strategies, executing them while offering recommendations for campaign optimization and audience expansion.

• Offer guidance and support to team members in identifying the most effective tactics and strategies to fulfill commercial priorities.

• Develop and oversee a testing roadmap for your categories, ensuring that successful experiments are swiftly scaled and communicated to the broader team.

• Utilize data-driven insights to uncover opportunities, make informed suggestions, and enhance campaign performance.

• Generate creative ideas that challenge and transform existing best practices.

• Keep abreast of updates in search engines and trends within the PPC industry.

• Foster strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to promote growth and enhance owned categories.

• Effectively communicate with various stakeholders to align on objectives and ensure the successful achievement of performance goals.

⛳️ Requirements

• A minimum of 3 years’ proven experience in PPC/SEM, specifically with Google Ads and Microsoft Ads.

• Comprehensive understanding of Google Ads and Bing Ads, including smart bidding strategies.

• Experience in managing large-scale PPC accounts.

• Strong analytical abilities and proficiency in data analysis tools.

• Familiarity with website analysis via analytics platforms, including Google Analytics and internal reporting tools.

• Proficient in using external competitive research tools such as SEMrush, Adthena, or similar.

• Highly driven with a track record of surpassing expectations.

• Passionate about search marketing, eager to develop PPC and people management skills while advancing professionally.

• Enjoys collaborating within a team environment and contributing to the business’s success in achieving its goals.

• Proficient in Excel.

• A Bachelor’s Degree is required.

🏝️ Benefits

• Enjoy a day off on the 3rd Friday of every month (one long weekend each month).

• Monthly Wellness Reimbursement Program to promote health and well-being.

• Monthly Office Commutation Reimbursement Program.

• Paid paternity and maternity leaves.