Paid Media Strategist

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Manage and supervise a portfolio of Paid Media accounts.

• Provide direct assistance to client contacts.

• Engage in weekly communications with vendors or operational partners to ensure alignment on assigned tasks, quality of work, and identify areas for improvement in our collaboration.

• Foster referrals through client relationships and professional networks.

• Develop strategies for clients each quarter.

• Possess the capability to create, maintain, and optimize budgets for paid media campaigns across various channels.

• Have a comprehensive understanding of client positioning and their unique value propositions.

• Ensure accurate lead routing within a CRM system.

• Recognize the significance of Programmatic campaigns.

• Accountable for personal productivity and utilization rates.

• Collaborate closely with the Associate Director to meet both internal and client objectives.

• Implement and refine PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on keyword research, ad copywriting, and audience targeting to enhance ROI.

⛳️ Requirements

• A minimum of 3 years of experience at a performance or digital marketing agency.

• Experience specifically with B2B SaaS/tech clients in an agency environment.

• Extensive knowledge in paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and others.

• Proficient in utilizing advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.

• Strong grasp of PPC principles, such as keyword research, ad copywriting, bid management, and campaign optimization.

• Ability to analyze campaign performance data through tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and enhance campaign effectiveness.

• Capability to drive results and measure performance via OCT.

• Proven track record of measurable success with mid-market or enterprise accounts.

• A distinctive perspective on how to create value for SaaS.

• Ability to translate and articulate strategies and tell compelling stories with data.

• Motivated to stay ahead of industry trends, including actively learning how AI and automation can improve marketing and operations.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans, along with disability and life insurance coverage for you and your family that suits your lifestyle.

• Includes a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

• Access to certified therapists through Spring Health and a membership to Headspace.

• Gympass membership.

• Unlimited PTO (minimum of 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed from December 24 to January 1), and Paid Parental Leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, with a total amount that scales over time.

• Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for enjoyment and networking!