Paid Media Specialist – CTV & Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, oversee, and enhance Connected TV, OTT, YouTube TV, and video-centric paid media campaigns.

• Collaborate directly with CTV providers, publishers, platforms, and media partners to assess inventory, pricing, targeting capabilities, and campaign possibilities.

• Develop and expand CTV campaigns aimed at direct-response performance, lead generation, cost efficiency, and quantifiable business results.

• Oversee campaign pacing, expenditure, targeting, placements, creative effectiveness, and optimization strategies.

• Examine campaign data to pinpoint successful elements, identify underperformers, and determine where additional testing or budget reallocations are necessary.

• Collaborate with internal marketing, creative, analytics, and leadership teams to enhance campaign strategy and overall performance.

• Deliver clear reporting and insights on campaign outcomes, including expenditure, cost per lead, conversion rates, audience performance, and ROI.

• Assist in assessing new opportunities across emerging video, streaming, social, display, and AI-driven advertising avenues.

• Keep abreast of changes in the CTV, OTT, streaming, and video advertising sectors.

• Propose recommendations on how EIP can expand beyond traditional search and enhance its paid media strategy.

⛳️ Requirements

• A minimum of 3 years of practical experience in paid media, with a strong focus on CTV, OTT, YouTube TV, or video advertising.

• Direct experience in managing CTV or streaming video campaigns.

• Preferred experience working directly with CTV providers, publishers, or end platforms.

• Comprehensive understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization.

• Proven capability to manage significant ad budgets and make confident performance-driven decisions.

• Strong analytical skills, with the ability to transform campaign data into actionable recommendations.

• Experience in direct-response marketing, lead generation, or performance marketing.

• Comfortable thriving in a fast-paced environment where campaign performance directly influences revenue.

• Excellent communication skills with the ability to convey performance insights to marketing leaders and executives.

🏝️ Benefits

• 401(k) with company match

• Generous paid time off and paid holidays

• Comprehensive medical, dental, vision, life, and disability insurance

• Collaborative, high-performance culture with opportunities for growth

• Chance to contribute to the development and expansion of a significant media channel for a growing national company