Paid Media Ops Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee and enhance Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads.

• Evaluate campaign performance, recognize opportunities, and implement strategies to enhance outcomes and ROI.

• Establish, audit, and sustain conversion tracking using Google Tag Manager, including advanced tracking techniques like custom events, APIs, JavaScript implementations, and element visibility triggers.

• Create, manage, and analyze dashboards in Looker Studio utilizing Supermetrics and other reporting tools.

• Utilize AI tools to boost productivity, research, reporting, strategy formulation, idea generation, data analysis, and campaign execution.

• Monitor campaign metrics, generate actionable insights, and deliver performance recommendations based on analytics.

• Collaborate with clients and internal teams via video calls, Slack, and project management tools.

• Handle multiple projects concurrently while ensuring deadlines and client deliverables are achieved.

• Consistently identify automation opportunities to enhance efficiency, including Google Ads Scripts, Zapier, and other workflow tools.

• Remain informed about Paid Media trends, platform updates, and best practices.

⛳️ Requirements

• 3+ years of practical experience managing Google Ads and/or LinkedIn Ads campaigns with budgets exceeding $10K per month.

• Bachelor's degree in Science, Mathematics, Engineering, Marketing, or a related discipline.

• In-depth knowledge of Google Ads products (Search, Display, Performance Max, YouTube) and LinkedIn Ads.

• Proficiency in using automation tools such as Google Ads Scripts, Zapier, or similar solutions.

• Strong understanding of AI tools and their applications in research, writing, strategy, data analysis, and productivity.

• Advanced experience with conversion tracking using Google Tag Manager.

• Experience in building and managing dashboards in Looker Studio and utilizing Supermetrics.

• Excellent analytical skills with advanced proficiency in Excel (Pivot Tables, VLOOKUPs, charts, reporting).

• Exceptional verbal and written communication skills in remote settings.

• Highly organized, process-oriented, and capable of managing multiple projects independently.

• Proven success in driving measurable Paid Media results and enhancing campaign performance.

• Strong enthusiasm for Paid Media and a commitment to continuous learning in the field.

• Nice to have:

• Experience in B2B SaaS or Enterprise Technology.

• Familiarity with additional Paid Media channels such as Reddit Ads or Programmatic Advertising.

• Web development skills (HTML, CSS, JavaScript).

• Experience with landing page optimization and tools like Unbounce.

• Previous experience in an agency, startup, or consulting environment.

🏝️ Benefits

• Remote work Monday - Friday, 40 hours a week (no weekends).

• Vacation: 10 business days annually.

• Holidays: 5 National Holidays each year.

• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day).

• Parental Leave.

• Health Care Reimbursement.

• Active Lifestyle Reimbursement.

• Quarterly Home Office Reimbursement.

• Payroll Deduction Purchase Plans.

• Longevity Bonus.

• Continuous Learning Bonus.

• Access to Training and Professional Development Platforms.

• Did we mention it's REMOTE?!!