Paid Media Manager Lead

This is a fully remote position, open to applicants in North America.

📋 Description

• Spearhead the Paid Media strategy and implementation across various channels, including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.

• Oversee campaign performance for designated accounts, ensuring that campaigns meet partner objectives such as inquiries, applications, enrollments, and lead generation.

• Track campaign performance and deliver comprehensive reporting, insights, and optimization suggestions to partners and internal teams.

• Discover and implement ongoing testing opportunities across channels, audiences, and creative strategies to enhance results.

• Work in collaboration with creative, analytics, and account teams to ensure seamless execution and strong campaign outcomes.

• Provide support and guidance to junior Paid Media team members while helping uphold high execution standards.

• Remain updated on Paid Media trends, platform advancements, and innovations within the realm of higher education marketing.

⛳️ Requirements

• A minimum of 5 years of Paid Media experience in managing performance-oriented digital campaigns.

• Extensive knowledge across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.

• Experience in managing high-budget campaigns, preferably exceeding $100K per month.

• Demonstrated success in developing and optimizing multi-channel campaigns aimed at lead generation and conversion performance.

• Strong analytical capabilities with the proficiency to convert data into actionable strategic insights.

• Experience in presenting campaign performance and strategic recommendations to clients or senior stakeholders.

• Exceptional organizational and project management skills across multiple active accounts and campaigns.

• Proficient written and verbal communication skills in English.

• Background in agency environments or fast-paced marketing teams is desirable.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience and scope.

• The chance to engage in mission-driven campaigns that have a direct impact on education and student development.

• A collaborative, high-performance culture centered on innovation, service, and continuous improvement.

• Strong opportunities for leadership development and strategic ownership.