Paid Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Direct the strategy and execution of Paid Media initiatives across various channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.

• Take ownership of campaign performance for designated accounts, ensuring alignment with partner objectives such as inquiries, applications, enrollments, and lead generation.

• Track campaign performance and deliver comprehensive reporting, insights, and optimization suggestions to partners and internal teams.

• Identify and implement ongoing testing opportunities across channels, audiences, and creative strategies to enhance outcomes.

• Work collaboratively with creative, analytics, and account teams to facilitate seamless execution and robust campaign performance.

• Provide support and mentorship to junior Paid Media team members while upholding high execution standards.

• Keep abreast of trends in Paid Media, platform updates, and innovations within the field of higher education marketing.

⛳️ Requirements

• 4-5+ years of experience in Paid Media with a focus on performance-driven digital campaigns.

• Strong proficiency in platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.

• Experience in managing high-budget campaigns (preferably $100K+/month).

• Demonstrated success in developing and optimizing multi-channel campaigns aimed at lead generation and conversion performance.

• Strong analytical capabilities with the ability to convert data into actionable strategic insights.

• Experience in presenting campaign performance and strategic recommendations to clients or senior stakeholders.

• Excellent organizational and project management skills across multiple active accounts and campaigns.

• Proficient written and verbal communication skills in English.

• Experience working in agency settings or dynamic marketing teams.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience and scope.

• An opportunity to engage in mission-driven campaigns that have a direct impact on education and student development.

• A collaborative, high-performance culture that prioritizes innovation, service, and continuous improvement.

• Significant opportunities for leadership advancement and strategic ownership.