Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of the paid media strategy and its implementation across channels such as Google Ads, Meta, LinkedIn, and other pertinent platforms.

• Convert business objectives into channel strategies, which include budget distribution, targeting, and campaign design.

• Initiate, oversee, and enhance campaigns to boost essential performance indicators (e.g., CAC, ROAS, CPA, pipeline contribution).

• Create and implement a systematic testing plan covering creative content, audience targeting, bidding techniques, and landing pages.

• Track performance, analyze data, and provide actionable insights through regular reporting and dashboard updates.

• Manage budget pacing, forecasting, and allocation to optimize efficiency and return on investment.

• Collaborate with Creative and Web teams to enhance ad performance and conversion rates through effective messaging and landing page improvements.

• Ensure accurate tracking, pixel deployment, and UTM governance in partnership with Marketing Operations and Analytics teams.

• Keep updated on platform changes, industry developments, and new opportunities within paid media.

• Guide junior team members or oversee agency partners, ensuring high execution standards and accountability.

⛳️ Requirements

• Over 5 years of experience in paid media, performance marketing, or digital marketing roles.

• Demonstrated success in managing and optimizing campaigns across leading advertising platforms (Google Ads, Meta, LinkedIn, etc.).

• Proven track record of managing budgets and achieving results in line with KPIs such as CAC, ROAS, CPA, or pipeline.

• Familiarity with analytics tools (e.g., GA4) and campaign tracking practices (UTMs, pixels, tagging).

• Solid understanding of campaign structure, audience strategies, and conversion optimization principles.

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

• Experience with programmatic advertising, YouTube, or emerging paid channels is a plus.

🏝️ Benefits

• Be brand obsessed: Our lives are shaped by the brands we interact with daily.

• Think beyond the box: "We’ve always done it that way" is not a phrase uttered often at our office.

• Don’t give up: We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.

• Speak up: We communicate clearly and directly because we care deeply.

• Work together: We’ve built a team that prides itself on diversity of thought and background.

• Remember to be human: We work hard, but we leave room for the people, places, and things that we love.