Paid Ads Specialist – Google, Meta

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and oversee paid advertising campaigns on Google Ads and Meta (Facebook/Instagram).

• Create persuasive ad copy and work alongside design teams to produce creative assets.

• Implement accurate tracking mechanisms — including pixels, UTMs, and conversion events — and ensure their precision.

• Analyze daily campaign performance and optimize for metrics like CPC, CTR, ROAS, and CPA.

• Perform audience research and create targeted audience segments.

• Execute A/B testing on creatives, ad copy, and audience selections.

• Provide weekly reports detailing expenditure, performance, and strategic recommendations.

⛳️ Requirements

• A degree is not a prerequisite.

• Practical experience in managing Google Ads or Meta Ads campaigns (either personally or professionally).

• Having a Google Ads or Meta Blueprint certification is advantageous.

• Strong analytical capabilities — decisions are driven by data rather than intuition.

• Knowledge of tracking and attribution methodologies.

• Budget-aware with an emphasis on maximizing ROAS.

🏝️ Benefits

• Hourly compensation ranging from $20 to $30.

• Completely remote work environment.

• Direct control over budget with performance-based incentives.

• Opportunities for advancement into a performance marketing lead role.

• Access to the comprehensive NoGigiddy earning opportunity network.