Outreach Specialist – Lead Generation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement B2B outreach initiatives aimed at generating qualified leads and arranging demonstrations.

• Perform research to identify key decision-makers within the U.S. hospitality sector.

• Utilize LinkedIn and Sales Navigator for identifying and connecting with suitable prospects.

• Send tailored LinkedIn connection requests and outreach communications.

• Examine and leverage existing prospect lists from Apollo to locate potential leads.

• Create an outreach strategy based on the target market, ideal customer profile, and business goals.

• Investigate companies, decision-makers, and pertinent contacts to ensure focused outreach efforts.

• Monitor prospects and outreach activities, including connection statuses, responses, follow-ups, and qualified opportunities.

• Keep an organized lead database using Google Sheets, Excel, or the preferred client database.

• Consistently follow up with prospects to enhance demo and meeting opportunities.

• Suggest enhancements to the outreach strategy based on campaign outcomes.

• Work autonomously and proactively enhance lead generation and outreach effectiveness.

⛳️ Requirements

• 1–3 years of professional experience.

• Proven track record in B2B lead generation and outreach.

• Strong practical experience with LinkedIn outreach and LinkedIn Sales Navigator.

• Experience in prospecting and engaging decision-makers within a specified target market.

• Preferred experience in the hospitality, food & beverage, SaaS, or technology sectors.

• Solid understanding of B2B prospecting and lead qualification processes.

• Ability to research and identify prospects based on defined criteria.

• Exceptional written communication skills for crafting professional and personalized outreach messages.

• Highly proactive and resourceful individual.

• Quick understanding of business dynamics, target markets, and ideal customer profiles.

• Comfortable working independently and formulating an outreach strategy without detailed guidance.

• Strong organizational skills and meticulous attention to detail in maintaining lead lists and tracking outreach efforts.

• Capability to analyze outcomes and suggest modifications to enhance outreach performance.

• Demonstrated initiative, problem-solving abilities, and task management skills with minimal supervision.

• A LinkedIn Premium account/access may be necessary.

• Familiarity with Apollo, Google Sheets or Microsoft Excel, and password-sharing/security platforms like LastPass or 1Password.

• Minimum commitment of 10 hours per week.

• Schedule should allow for adequate overlap with U.S. business hours.

• Flexibility to accommodate various U.S. time zones is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours to promote work-life balance.

• Opportunity for professional development and growth.

• Collaborative and supportive team environment.

• Access to industry-related resources and tools.