Organic Growth Lead – SEO, ASO, AEO

This is a fully remote position, open to applicants in India.

📋 Description

• Formulate and implement a comprehensive SEO strategy aimed at increasing qualified organic traffic and user acquisition.

• Develop robust content and landing page strategies that focus on high-intent trading and cryptocurrency keywords.

• Enhance rankings for competitive search terms through a combination of on-page, off-page, and technical SEO efforts.

• Oversee and optimize crawlability, indexation, Core Web Vitals, and the overall health of the website.

• Discover new growth opportunities utilizing keyword research, competitor analysis, and search trend insights.

• Take ownership of SEO reporting, forecasting, and performance assessment.

• Perform regular technical SEO audits and collaborate with engineering to address any issues.

• Manage Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture.

• Implement structured data and adhere to best practices to enhance SERP visibility.

• Apply best practices to boost organic visibility, rankings, discoverability, and conversion rates.

• Maintain a growth mindset by continually experimenting with new ideas to achieve significant growth and gain a competitive edge while uncovering new organic acquisition opportunities.

• Lead the ASO strategy across the Apple App Store and Google Play Store.

• Optimize app listings, including metadata, keywords, screenshots, videos, localization, and conversion rates.

• Monitor keyword rankings, installs, and competitor performance.

• Conduct experiments to enhance app discoverability and installation conversion rates.

• Create strategies to bolster visibility within AI-powered search environments, including ChatGPT, Gemini, Perplexity, Claude, and other answer engines.

• Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click searches.

• Stay ahead of evolving AI search trends and transform them into actionable growth strategies.

• Collaborate with content and product teams to design AI-friendly information architecture and structured content.

⛳️ Requirements

• 5–8+ years of experience in driving organic growth for consumer internet, fintech, SaaS, crypto, or rapidly growing technology companies.

• Proven track record of increasing organic traffic and business metrics via SEO strategies.

• Deep understanding of technical SEO and website architecture.

• Hands-on experience with Google Search Console, Google Analytics (GA4), and conducting SEO audits.

• Established experience in managing App Store and Play Store optimization for mobile applications.

• Knowledge of Answer Engine Optimization (AEO), AI search, and large language model discovery.

• Strong analytical abilities with a background in interpreting data and making data-driven decisions.

• Excellent collaboration skills, particularly with Product, Engineering, Design, and Content teams.

• Experience in the fields of crypto, trading, fintech, or financial services is a significant advantage.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative team environment.