Mid-Senior PPC Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee and enhance paid media initiatives across LinkedIn Ads, Google Ads, and Meta Ads.

• Track campaign pacing, budget allocations, bidding strategies, and overall performance metrics.

• Initiate new campaigns aligned with client goals and priorities.

• Examine campaign data and implement improvements to boost business results.

• Scale, pause, or modify campaigns based on performance indicators.

• Provide support for paid media activities across Bing Ads as necessary.

• Maintain and refresh weekly client reporting dashboards.

• Evaluate both top-of-funnel and bottom-of-funnel performance metrics.

• Link campaign performance to qualified meetings, pipeline development, and revenue generation.

• Review CRM reports within HubSpot and Salesforce.

• Spot reporting discrepancies and suggest corrective measures.

• Convert performance data into actionable insights for clients.

• Engage in weekly client meetings and performance evaluations.

• Prepare agendas, insights, and suggestions for client interactions.

• Monitor action items and ensure they are completed on time.

• Build strong relationships through proactive communication.

• Gradually take on increased responsibility for client accounts.

• Create and refine ad copy for paid media campaigns.

• Develop creative briefs for designers.

• Review creative materials prior to launch.

• Coordinate campaign assets, timelines, and necessary approvals.

• Ensure that campaigns are launched accurately and on time.

• Manage tasks and priorities using Asana.

• Collaborate with internal teams to execute campaigns effectively.

• Maintain organization across multiple campaigns and client accounts.

⛳️ Requirements

• 3–5 years of direct experience in paid media, PPC, or performance marketing.

• Proven experience managing B2B paid media campaigns.

• Familiarity with managing campaigns on LinkedIn Ads, Google Ads, and Meta Ads.

• Experience handling significant advertising budgets.

• Skilled in optimizing campaigns based on pacing, bidding, and performance metrics.

• Proficient in working with HubSpot and/or Salesforce reporting.

• Ability to connect paid media performance to pipeline and revenue outcomes.

• Experience utilizing dashboards, reporting tools, and campaign performance data.

• Background in a client-facing agency or consultancy setting.

• Experience with Bing Ads is a plus.

🏝️ Benefits

• This position is open to candidates residing in LATAM, Africa, and Eastern Europe.

• Candidates must be available to work during U.S. business hours in alignment with the client’s time zone.