Meta Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage and supervise a portfolio of Social Media accounts

• Provide direct assistance to client contacts

• Engage in weekly communications with vendors and operational partners to ensure alignment on tasks, work quality, and enhancements

• Develop quarterly strategies for clients

• Create, oversee, and optimize budgets for paid media campaigns

• Grasp client positioning and their unique value propositions

• Ensure precise lead routing within a CRM system

• Oversee personal productivity and resource utilization

• Collaborate with the Associate Director to meet internal and client objectives

• Recognize and leverage the value of Programmatic campaigns

• Foster cross-sells, upsells, and referrals through client relationships and professional networks

• Implement and enhance LinkedIn advertising campaigns, which includes ad copywriting, TAM development, and targeting for optimal ROI

• Manage around five mid-tier and enterprise accounts

• Achieve department KPIs related to client growth and goal achievement

• Monitor client NSMs and Client Satisfaction scores

• Cultivate trust and relationships with clients to support renewals

• Promote services that align with client objectives

• Report results to client contacts and executives

• Make strategic decisions regarding account direction

⛳️ Requirements

• Minimum of 2 years of experience in a performance or digital marketing agency

• Practical experience in supporting B2B clients

• Extensive knowledge of paid social advertising campaigns, particularly LinkedIn Ads and/or Meta Ads

• Familiarity with LinkedIn and Meta ad formats, including conversation ads, document ads, and CTV

• Proficient in LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6sense, and similar tools

• Strong grasp of paid media fundamentals, including keyword research, ad copywriting, bid management, and campaign optimization

• Capability to analyze campaign performance data using Google Analytics, GA4, Excel, or other analytics platforms

• Skill in driving and measuring results via OCT

• Experience in audience segmentation based on tier, job title, and related criteria

• Demonstrated, quantifiable success with mid-market or enterprise accounts

• Ability to articulate strategy and narrate stories using data

• Proficient in organizing, prioritizing, and managing multiple projects concurrently

• Willingness to travel to meet clients approximately once a year per client or as needed

• Must reside in Canada and have legal authorization to work in Canada

• Reliable internet access and a professional background

• Capability to remain stationary for extended periods and interpret written and verbal communication

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family

• Fully employer-paid plan for yourself

• 50% employer contribution for dependents

• Access to certified therapists through Spring Health

• Membership to Headspace

• Physical therapy services via Omada

• Fertility assistance through Carrott

• Thousands of Aaptiv virtual workouts available

• Complimentary One Medical membership for primary and virtual care

• Unlimited PTO (minimum of 2 weeks)

• Paid Company Holidays

• Day off for your birthday

• End of Year Recharge (closed from December 24 to January 1)

• Paid Parental Leave

• Traditional and Roth 401(k) plans with a 3% company match

• Annual bonus based on tenure, increasing in total amount over time

• 100% virtual work from a home office

• Option for PC or Mac

• Travel to meet clients approximately once a year per client or as needed