Media Buyer – Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• The landscape of media buying has evolved.

• By 2026, an exceptional media buyer transcends mere execution; they grasp the entire ecosystem: creative elements, offers, conversion rates, platform intricacies, competitive analysis, and future testing opportunities.

• At Sweat Pants Agency, we are seeking a performance media buyer capable of fostering growth through Meta ads for DTC and ecommerce brands.

• This position is ideal for someone who can manage paid media while also approaching it with a marketer's mindset.

• You will develop testing roadmaps, direct creative strategies, engage with clients, and assist in scaling successful initiatives.

• If you have experience building or scaling your own eCommerce brand, we would love to hear from you.

• If you prefer to adhere strictly to SOPs and replicate the same campaign structure indefinitely, this role is not for you.

• If you thrive on critical thinking, experimentation, and constructing successful frameworks, continue reading.

⛳️ Requirements

• Take ownership of the paid media strategy for DTC/eCommerce clients across Meta and TikTok.

• Create comprehensive creative testing roadmaps—develop angles, write briefs for editors, and assess what is effective.

• Manage advertising budgets that range from $30k to $1m per month for each client.

• Analyze the entire funnel—identify whether challenges stem from creative elements, offers, or conversion rates.

• Communicate effectively with clients—presenting results, plans, and next steps clearly.

• Collaborate with UGC creators—source talent, develop scripts, and direct content as necessary.

• You possess hands-on experience in scaling eCommerce brands:

• You have managed Meta Ads with actual budget allocations and can demonstrate results (CPA, ROAS, revenue).

• Bonus: You have built or operated your own Shopify store or eCommerce brand.

• You recognize the importance of creativity:

• You can derive insights from reviews, competitor ads, and comments to formulate new angles.

• You have experience writing UGC scripts or creative briefs.

• You can collaborate with editors to produce effective ad variations.

• Video editing or design skills are advantageous.

• You are a strategist, not just a follower:

• You question assumptions and adapt swiftly.

• You do not blindly adhere to "best practices."

• You can articulate your strategies and the reasoning behind them.

• You exhibit ownership and a sense of urgency:

• You treat it as if it were your own investment.

• You act promptly and ensure completion of tasks.

• You do not wait for instructions on what to do next.

🏝️ Benefits

• Why This Role Is Exciting: This is not a maintenance position. You will be in an environment filled with individuals who act swiftly, are highly engaged, and take their work seriously.

• You will collaborate with actual brands and manage substantial budgets. We take an aggressive approach to testing, allowing us to learn swiftly and develop scalable frameworks.

• You will have the opportunity to advance into senior strategy roles. We are looking for individuals who seek greater responsibilities. If you excel, you will have the chance to grow.