Media Analytics Lead

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Oversee measurement and analytics initiatives for digital media and performance marketing campaigns.

• Evaluate the performance of cross-channel campaigns (Paid Social, Programmatic, Display, Video, CTV, etc.) and pinpoint optimization opportunities.

• Create measurement frameworks, key performance indicator structures, and test-and-learn programs.

• Convert complex data into actionable insights and strategic business recommendations.

• Utilize SQL and Python for problem-solving to aid in analysis and reporting.

• Collaborate with marketing, media, analytics, and client stakeholders to facilitate informed decision-making.

• Assist in the rollout of new audience and media products.

• Mentor and guide analysts, ensuring the delivery of high-quality analytical outputs.

• Analyze Marketing Mix Modeling (MMM) results and use insights to inform media investments, budget allocations, and campaign optimization strategies.

⛳️ Requirements

• Extensive experience in analyzing performance across various digital media channels.

• Profound understanding of media metrics, campaign optimization strategies, and performance measurement techniques.

• Proven experience in developing measurement plans, KPI frameworks, and executive-level reports.

• Capability to translate business inquiries into analytical solutions and actionable insights.

• Intermediate SQL skills, including the ability to query, transform, and analyze large datasets from multiple sources.

• Proficient in Python for data analysis, automation, reporting, and evaluation of campaign performance.

• Excellent client-facing communication and stakeholder management capabilities.

• Experience in leading projects and/or managing analytics teams.

• Familiarity with media platforms such as Google Ads, DV360, CM360, Meta Ads, LinkedIn Ads, Amazon Ads, and The Trade Desk.

• Knowledge of web analytics tools like Google Analytics 4 (GA4) and Adobe Analytics.

• Experience with data visualization tools, including Tableau, Power BI, or Looker.

• Background in marketing effectiveness measurement frameworks, including attribution and Marketing Mix Modeling (MMM).

• Understanding of testing and measurement methodologies, such as A/B testing, Conversion Lift, Brand Lift, Geo Testing, Attribution, and Marketing Mix Modeling.

🏝️ Benefits

• Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake.

• Access to AI learning paths to keep you updated with the latest technologies.

• Customized study plans, courses, and additional certifications tailored to your role.

• Access to Udemy Business, offering thousands of courses to enhance your technical and soft skills.

• English lessons to improve your professional communication.

• Mentoring and Development: Career development plans and mentorship programs designed to shape your career path.

• Celebrations & Support: Special day rewards to commemorate birthdays, work anniversaries, and other personal milestones.

• Company-provided equipment.

• Flexible working options to help you maintain a healthy work-life balance.

• Additional benefits may vary based on your location in LATAM.