Measurement & Ad Ops Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of implementing online tracking across all digital platforms (Google Ads, Meta, Microsoft, DSPs, SEO, etc.).

• Develop and manage GTM containers, pixels, server-side tracking configurations, and event schemas.

• Execute and conduct quality assurance for conversion tracking (primary, secondary, micro, offline conversions).

• Ensure accurate capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems.

• Oversee CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.).

• Assist with HIPAA-compliant measurement setups, including BAAs and compliant data flows.

• Perform quality assurance on all tracking prior to campaign launches and following major site updates.

• Monitor the health of conversions across accounts and proactively address tracking discrepancies.

• Maintain and document the alignment of the Measurement Framework implementation.

• Support automation efforts related to conversion syncing, error handling, and quality assurance.

• Collaborate with Data Engineering to ensure tracking aligns with the data model and reporting structure.

• Create and sustain tracking documentation and standard operating procedures.

• Utilize AI technologies to improve and optimize business processes.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing tracking or ad operations.

• Advanced proficiency with Google Tag Manager (required client-side experience; server-side preferred).

• In-depth understanding of Google Ads conversion tracking and offline conversion imports.

• Familiarity with Meta CAPI and event prioritization.

• Experience with CRM integrations and form tracking.

• Knowledge of HIPAA-compliant marketing environments is preferred.

• Strong quality assurance mindset and attention to detail.

• Ability to independently troubleshoot tracking issues.

• Comfortable working collaboratively with Media, Engineering, and Analytics teams.

• Proficient in Google Workspace.

🏝️ Benefits

• At Power Digital, our people and culture are central to our success, which is why having a diverse team with varied backgrounds and experiences is essential. We are an Equal Opportunity Employer and our team members possess different strengths, experiences, and perspectives that aim to make a meaningful impact both within and outside of the workplace. Diversity encompasses not only race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other aspects of identity. The diverse viewpoints of our employees are crucial to our success, and fostering inclusion is a shared responsibility.

• Please be cautious of fraudulent job openings, consulting offers, solicitations, or employment proposals from dubious sources. These attempts may seek to obtain personal information or induce you to pay fees for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fees at any point during the recruitment or hiring process. All legitimate job openings will be listed on our careers page at https://powerdigitalmarketing.com/company/careers/.