Marketing Strategy and Analytics Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Serve as a trusted analytics consultant to both global and regional marketing leaders, converting business inquiries into analyses that influence budget, channel, and campaign decisions.

• Utilize and enhance Media Mix Modeling outputs, interpret model findings, conduct scenario/what-if analyses, and tailor outputs for specific regional and stakeholder questions.

• Develop and sustain incremental analyses, including geo-lift tests, channel-level diagnostics, funnel analytics, and pipeline analytics.

• Oversee comprehensive analytics across B2B and B2C marketing funnels, managing everything from data extraction to executive-ready recommendations.

• Collaborate with the central MMM data science team on model assumptions, inputs, outputs, and priorities related to modeling questions.

• Write high-quality Python and SQL code for data extraction, analysis, and light modeling tasks.

• Create reusable tools and dashboards that facilitate insight generation throughout the team.

• Construct and present clear narratives and presentations for senior stakeholders across Marketing, Sales, Product, and Finance.

• Collaborate with regional analytics business partners in EMEA and APJ to ensure uniformity.

⛳️ Requirements

• Over 6 years of experience in marketing analytics, business intelligence, or data science, with a proven history of directly impacting marketing strategy through data.

• Strong expertise in Python and SQL for analytical purposes.

• Proficient in handling large and complex marketing datasets.

• Practical experience with Media Mix Modeling concepts and familiarity with at least one MMM tool or framework, such as Robyn, Meridian, or an equivalent regression/econometric method.

• Capability to interpret, apply, and reason about MMM outputs.

• Solid foundation in statistics and experimental design, including regression analysis, A/B testing, and geo-lift/incrementality testing.

• Proven ability to collaborate with senior stakeholders in Marketing, Sales, and Finance, translating analysis into actionable decisions.

• Outstanding communication and storytelling abilities.

• Experience presenting to both technical and executive, non-technical audiences.

• Strong understanding of digital and traditional media channels, along with B2B/B2C marketing funnels.

🏝️ Benefits

• Competitive salary.

• Generous time off policies.

• Comprehensive parental leave.

• Wellness leave.

• Health insurance.

• Retirement savings plan.

• Support for volunteering and donations.

• Remote-first work culture.

• Opportunities for global team connection and inclusion.