Marketing Specialist – Paid Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee all aspects of paid advertising, including campaign setup, creative coordination, daily optimization, and performance reporting.

• Strategically plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn Ads, and others.

• Develop and coordinate ad copy and creative assets that align with CAS brand standards.

• Monitor campaign performance on a daily basis, making optimization adjustments to enhance results.

• Track and report critical metrics, including impressions, clicks, conversions, and cost per lead.

• Conduct A/B testing on ad copy, visuals, and targeting strategies to continuously improve performance.

• Collaborate with Leadership and Marketing teams to ensure alignment of paid campaigns with hiring and growth objectives.

⛳️ Requirements

• Demonstrated experience in managing campaigns on Google Ads and LinkedIn Ads.

• Solid understanding of paid media principles, including targeting, bidding, creative development, and conversion tracking.

• Comfortable managing ad budgets and optimizing for performance objectives.

• Exceptional attention to detail with the capability to manage multiple active campaigns concurrently.

• Organized, dependable, and self-motivated in a fully remote work setting.

• Availability to work on an EST schedule from 9:00 AM to 5:00 PM.

• Clear and confident in English communication, both written and verbal.

• Comfortable participating in live meetings with stakeholders in the U.S.

• Open to feedback on communication style and campaign direction, and willing to be coached.

🏝️ Benefits

• Competitive career-level compensation ranging from $1,200 to $1,500 per month, depending on experience.

• Permanent remote work environment with best practices.

• Full provision of company equipment, including laptop, monitor, and accessories.

• 15 days of paid time off annually, plus local holidays.

• Guaranteed annual salary increases.

• Referral bonuses of up to $1,000.

• Monthly flexible stipend (CAS Flex Perks).

• Comprehensive onboarding and ongoing support.

• A culture that genuinely values engagement and support.