Marketing Specialist – NFL Universe Football

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the NFL Universe Football presence both on-platform (thumbnails, icons, and discovery optimization) and off-platform (social media, community engagement, and creators).

• Generate creative ideas for thumbnails, icons, and visuals for Roblox pages.

• Collaborate with our artists to brief and enhance visual concepts (note: you will not be creating 3D renders yourself).

• Publish and test assets directly within Roblox.

• Analyze performance dashboards to determine what is effective (and what isn’t).

• Suggest and implement the next series of experiments based on the results.

• Assist in brainstorming and executing content for platforms such as Twitter/X, Discord, Instagram, and TikTok.

• Capture Roblox gameplay footage and produce simple, engaging videos.

• Support community engagement efforts related to in-game events or updates.

• Aid in creator or YouTuber experiments.

• Contribute innovative ideas that promote player growth or engagement.

• Help advance ad-hoc projects whenever there is an opportunity to experiment with something new.

⛳️ Requirements

• Strong familiarity with Roblox, whether as a player, creator, or active community member.

• Knowledge of Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem).

• Experience in creating or managing content for social media platforms (either personal or professional).

• A keen sense for trends, particularly around significant NFL events (Draft, Kickoff, Playoffs, Super Bowl, etc.).

• Understanding of how sports fans engage, including teams, rivalries, hype cycles, and live moments.

• Proven capability to take ideas from concept to execution and publication.

• Experience with short-form content creation, including capturing gameplay, light video editing, and platform-native formats.

• Comfortable working with basic analytics (dashboards, Google Sheets) and articulating performance in practical terms.

• Excellent time management skills and the ability to prioritize in a fast-paced environment.

• Collaborative, proactive, and receptive to feedback and iteration.

• Years of professional experience are not necessary; personal projects, side endeavors, or creator work are also valued!

🏝️ Benefits

• Competitive compensation package - above-market salary plus profit sharing and stock options.

• Retirement benefits - company contributions to your retirement plan (401k, RRSP, Pension) available in Canada, the UK, and the USA!

• Medical, dental, and vision benefits - additional benefits may be available depending on the country (Life, ADD, etc.) such as in Canada, the UK, and the USA.

• Flexible PTO - includes vacations and Federal/Bank Holidays.

• Remote First - we have always operated remotely and will continue to do so, allowing work from home or anywhere.

• Opportunities for in-person gatherings, virtual company-wide gaming events, Robux allowances, and much more!

• Professional Development - reimbursement for the costs of courses, materials, and anything that aids in your training and growth.

• Collaborate with fantastic colleagues and make an impact on millions of daily players.