This is a fully remote position, open to applicants in South Africa.

• Design and implement B2B marketing campaigns centered on cybersecurity and managed IT services.

• Strategize and oversee lead generation initiatives, which include email marketing, paid advertisements, and outbound campaigns.

• Develop and enhance technical marketing materials such as blogs, case studies, whitepapers, and landing pages.

• Work in conjunction with sales teams to synchronize marketing activities with pipeline and revenue objectives.

• Administer CRM and marketing automation platforms (e.g., HubSpot, Salesforce) for tracking and reporting on campaigns.

• Perform market research and competitor assessments within the cybersecurity and MSP sectors.

• Supervise SEO/SEM strategies to boost inbound traffic and conversion rates.

• Monitor and evaluate campaign performance, offering actionable insights and recommendations for optimization.

• A minimum of 2 years of marketing experience in cybersecurity, MSP, ISP, or technical B2B fields.

• Demonstrated success in demand generation and lead generation initiatives.

• In-depth knowledge of cybersecurity solutions, IT services, or network infrastructure.

• Familiarity with CRM systems and marketing automation tools.

• Exceptional written and verbal communication abilities, capable of simplifying complex technical concepts.

• A data-driven approach with experience in analyzing marketing performance metrics.

• Capability to work remotely while collaborating with global teams.

• 💰 Competitive salary based on experience and qualifications.

• 🌎 Fully remote position with a flexible work environment.

• 🚀 Opportunity to work with a high-growth cybersecurity firm in a rapidly expanding market.

• 📈 Clear pathways for career advancement into senior marketing positions.

• 🎯 Direct contribution to revenue growth and strategic marketing endeavors.

• 🤝 Comprehensive onboarding, continuous support, and performance-based incentives.

Marketing Specialist – Cybersecurity

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