Marketing QA and Research Analyst

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement a comprehensive QA framework for all automated and ad hoc player communications via email, SMS, push notifications, in-app messages, and web channels.

• Serve as the subject matter expert on all marketing materials, including emails, pop-ups, and weblayers, ensuring accuracy, clarity, and consistency.

• Oversee the campaign development process from creative requests to setup across various teams and platforms.

• Evaluate all communication design, content, and functionality for clarity, consistency, and user-friendliness.

• Manage and coordinate creative requests and builds across different platforms.

• Ensure that marketing content aligns with customer demands and expectations.

• Implement testing strategies aimed at optimizing business performance.

• Lead initiatives for market, player, and product research to aid in strategic planning and competitive positioning.

• Analyze player behavior, game performance, and market trends to uncover growth and optimization opportunities.

• Generate high-quality research reports and executive-level insights that impact product roadmaps and marketing strategies.

• Provide insights to shape promotional strategies, player segmentation, and retention initiatives.

⛳️ Requirements

• Strong attention to detail and experience in quality control are essential.

• Must be responsible, well-organized, independent, quick to learn, able to multitask, possess excellent interpersonal skills, and be a team player.

• Preferred 3-5+ years of marketing experience.

• 5-8+ years of experience in data analytics, QA, research, or related fields; experience in online gaming, lotteries, or regulated digital industries is highly advantageous.

• Ability to work independently as well as collaboratively with cross-functional teams.

• Some travel may be required.

🏝️ Benefits

• Comprehensive Health, Vision, and Dental Insurance.

• Life Insurance & AD&D Insurance.

• 401K Savings Program (with competitive corporate matching for U.S. employees).

• Paid Vacation and Personal Time.

• Wellness and Employee Assistance Program (EAP) from Ulliance Life.

• Company-provided laptop and cellphone.

• Career development opportunities, including ongoing training and professional development courses (including the NPi Leadership Academy for emerging leaders).

• Quarterly profit-sharing program for all employees who have completed six months of continuous service.

• Fully paid parental leave program.