Marketing Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the execution of cross-functional initiatives including product launches, marketing campaigns, partnerships, creator initiatives, and essential business priorities.

• Manage comprehensive timelines for product launches and significant marketing efforts from start to finish.

• Organize launch kickoff meetings and oversee project plans.

• Coordinate with stakeholders from Creative, Growth, Brand, Influencer, Social, Product, Operations, Merchandising, and Customer Experience (CX).

• Ensure all channels and storefronts (Shopify, App, TikTok Shops) are prepared for launches.

• Maintain a consolidated marketing and product development calendar.

• Oversee the campaign planning process.

• Monitor milestones, deliverables, and dependencies.

• Identify risks and bottlenecks proactively to prevent execution delays.

• Foster accountability across various teams.

• Lead regular project meetings.

• Document decisions and outline subsequent steps.

• Ensure clear ownership of all deliverables.

• Develop scalable workflows and standard operating procedures.

• Enhance launch planning and interdepartmental communication.

• Create templates, trackers, and project documentation.

• Continuously seek ways to boost organizational efficiency.

• Provide status updates to leadership.

• Collaborate with the Data team to produce launch recaps and post-mortems.

• Maintain transparency regarding key initiatives and business objectives.

• Assist leadership in prioritizing competing initiatives.

⛳️ Requirements

• 4–7+ years of experience in project management, program management, marketing operations, or integrated marketing.

• Proven track record in a high-growth DTC, ecommerce, or consumer brand environment.

• Strong background in managing cross-functional launches and campaigns.

• Proficiency with tools such as Asana, Monday, Notion, Airtable, ClickUp, or similar platforms.

• Excellent communication and stakeholder management abilities.

• Capability to influence others without direct authority.

• Highly organized with a keen attention to detail.

• Comfortable navigating ambiguity and establishing processes from the ground up.

🏝️ Benefits

• Generous paid time off.

• Company-covered health insurance.

• 5% 401k match.

• Discounts on all Comfrt products.