Marketing Operations Specialist – Senior Specialist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Design, test, launch, and oversee marketing campaigns utilizing Marketo, encompassing email, webinars, events, web, advertising, and nurturing programs.

• Administer campaign requests through an organized ticketing and project management system using Adobe Workfront.

• Conduct comprehensive quality assurance testing to confirm that campaigns, assets, tracking, and integrations operate correctly before launch.

• Create and verify audience targeting criteria using Marketo and Salesforce data to align with campaign goals.

• Diagnose issues within Marketo and Salesforce, identify underlying causes, and apply effective solutions.

• Preserve campaign documentation, operational standards, and process guidelines.

• Collaborate with marketing stakeholders to grasp business goals and convert requirements into scalable campaign execution.

• Track campaign performance and aid in reporting, data integrity, and operational best practices.

• Proactively seek ways to enhance efficiency, optimize processes, and improve the overall marketing technology landscape.

• Juggle multiple projects concurrently while consistently adhering to deadlines and upholding high-quality standards.

⛳️ Requirements

• Over 3 years of practical experience in digital marketing or marketing operations.

• Proven experience in building and executing campaigns in Adobe Marketo is essential.

• Experience in independently constructing, testing, quality assuring, and deploying Marketo email, webinar, event, web, and nurturing programs, including audience segmentation, complex smart list creation, smart campaigns, tokens, and reporting.

• Familiarity with Salesforce CRM, covering campaigns, leads, contacts, and reporting.

• Outstanding attention to detail and a strong commitment to quality assurance.

• Excellent organizational skills with the capability to manage multiple projects at once.

• Proven track record of ownership, accountability, and follow-through in a deadline-oriented environment.

• Self-driven and able to work independently while effectively collaborating within a team.

• Strong troubleshooting and problem-solving abilities.

• Exceptional written and verbal communication skills.

• Comfortable with learning new technologies, adapting to shifting priorities, and thriving in a fast-paced environment.

• A strong service-oriented approach with a focus on supporting internal marketing partners.

🏝️ Benefits

• Medical, dental, and vision coverage

• A 401(k) plan with company match

• Paid time off

• Holidays

• Parental leave

• Professional development reimbursement opportunity