Marketing Operations Analyst

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Collaborate with the VP of Revenue Operations to design, implement, and enhance the RevOps data model for marketing.

• Monitor marketing performance, funnel metrics, and lifecycle outcomes to link activities to pipeline, revenue, adoption, and expansion.

• Ensure consistent definitions and applications of these critical terms and metrics.

• Develop dashboards, derive insights, and offer recommendations to inform marketing programs and decision-making.

• Perform spotlight analyses to support strategic initiatives, such as segmentation, partnerships, and exploring international markets.

• Oversee lead scoring, routing, and attribution models to guarantee high-quality MQLs are delivered to commercial teams in a timely manner with the appropriate supporting data.

• Facilitate smooth lead-to-sales transitions through well-defined lifecycle stages, SLAs, and feedback loops between marketing, sales, and customer success.

• Promote continuous enhancement of marketing and RevOps processes.

• Identify workflow gaps and implement improved processes, automation, and alignment across teams.

• Collaborate with GTM leadership to define and scale repeatable operating models for multi-region growth initiatives.

• Configure, connect, and optimize HubSpot and marketing automation platforms.

• Ensure data integrity, scalable system configurations, and reliable integrations across marketing, sales, and analytics tools.

⛳️ Requirements

• 4–8 years of experience in marketing analytics, RevOps, or growth analytics within B2B SaaS (experience in PLG is a plus).

• Familiarity with the entire customer lifecycle: acquisition, activation, adoption, retention, and expansion.

• Proven track record of connecting marketing activities to pipeline, revenue, and lifecycle outcomes.

• Demonstrated experience managing high-visibility projects with a diverse range of stakeholders.

• Proficient with HubSpot, marketing automation workflows, enrichment tools, and BI tools (Hex, Looker, Tableau, Power BI).

• Experience contributing to RevOps data models, attribution frameworks, and KPIs.

• Comfortable working with senior stakeholders and translating data into clear, actionable insights.

• Strong understanding of lead management, scoring, routing, and handoff processes.

• Experience in driving consensus, iteration, and enablement around lead enrichment and routing dynamics.

• Thrives in a fast-paced, international SaaS environment, balancing rigor with practicality.

• SQL skills are preferred.

• Experience with Clay and n8n is preferred.

🏝️ Benefits

• A people-first employer dedicated to an inspiring mission of building the future of education while transforming the lives of millions.

• A high-caliber and diverse team comprised of successful startup veterans, Fortune 500, and big tech professionals.

• Continuous learning and development opportunities, including subsidized course fees, certifications, conferences, and free access to platforms like Udemy.

• A strong mission; the fulfillment of knowing you’re not only assisting modern-day heroes, aka teachers, but also helping shape the minds of future generations globally.

• Happy customers: Supporting thousands of schools worldwide through the digital transformation of education for the 21st century.

• Enormous potential: Currently utilized by 70 million users in 175 countries, making it one of the most popular and rapidly growing EdTech platforms globally.