Marketing Manager – Retention

This is a fully remote position, open to applicants in Alabama, +24 more states.

📋 Description

• Design and implement omnichannel retention strategies aimed at minimizing churn, enhancing engagement, and fostering customer lifetime value.

• Cultivate a test-and-learn environment by integrating experimentation and optimization into the planning of retention campaigns.

• Convert campaign and customer performance data into practical insights and actionable recommendations.

• Collaborate across departments to support retention initiatives that align with both customer and business objectives.

• Observe customer behaviors, market trends, and competitor activities to pinpoint areas for retention enhancement.

• Organize, schedule, and execute retention campaigns across multiple markets, ensuring alignment with business priorities and customer lifecycle strategies.

• Create, build, quality-check, schedule, and send retention email campaigns, including customer-facing copy, setup, and execution within marketing platforms.

• Maintain active participation in campaign execution processes, including targeting, fulfillment, launch coordination, and optimization.

• Ensure timely and accurate delivery of campaign assets, customer lists, reporting files, and communications.

• Incorporate A/B testing and test-and-learn methodologies into campaign strategies to enhance messaging, offers, timing, and targeting.

• Collaborate with Analytics and relevant stakeholders to establish KPIs, assess campaign performance, and identify opportunities for optimization.

• Monitor, analyze, and report on retention, upgrade, and engagement metrics to facilitate continuous improvement.

• Prepare and present regular performance updates, dashboards, and presentations for stakeholders and leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• A minimum of 6 years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management.

• Proven experience managing intricate, multi-market campaigns in a dynamic environment.

• Practical experience executing email campaigns using CRM or marketing automation platforms, encompassing campaign setup, quality assurance, deployment, and reporting.

• Strong analytical and problem-solving capabilities, with a talent for translating data into actionable insights.

• Experience in developing and refining targeted marketing strategies centered on customer retention and engagement.

• Advanced skills in Excel and PowerPoint.

• Excellent organizational skills and meticulous attention to detail.

• Outstanding communication and collaboration skills across various functions.

🏝️ Benefits

• Medical, dental, and vision plans – coverage begins on your first day!

• Life insurance for yourself, your spouse, and children.

• Paid time off including vacation, holidays, and personal/sick days.

• 401(k) with 100% company match from day one of employment (up to 5% of eligible compensation).

• Group Legal plan that includes Identity Theft Protection.

• Additional perks such as tuition reimbursement (up to $5,250 in the first year).

• Annual community support to various organizations across the U.S.

• Recognition and awards programs for associates.

• Opportunities for career advancement.

• A collaborative work environment.

• FREE Cable One services for associates residing in a serviceable area.