Marketing Manager – Italy, Spain

This is a fully remote position, open to applicants in Italy.

📋 Description

• Oversee, implement, and manage marketing initiatives across the region.

• Monitor and enhance the competitive positioning across all target groups (orthodontists, general practitioners, treatment coordinators, patients).

• Develop a bi-annual marketing strategy aligned with global marketing priorities and objectives established by the Chief Marketing Officer.

• Formulate and execute the DM regional market strategy to establish a presence in the specific market/region.

• Collaborate with the Chief Marketing Officer to deploy local initiatives and contribute regional insights for brand and global campaigns.

• Manage the regional marketing budget with the oversight and approval of the Chief Marketing Officer, reporting under each category (communications/events/ClinEd...).

• Provide support to Sales and Customer Experience teams within the region.

• Work with the Communication and Graphic Design team to produce compelling copy and content for events, campaigns, sales enablement, branding, and social media efforts.

• Partner closely with the Digital Marketing Manager to implement drip campaigns, email marketing, re-marketing, and lead generation activities in the region, contributing to the overall strategy.

• Organize and oversee events such as webinars, scientific congresses, study clubs, and masterclasses to generate ROI and enhance brand visibility.

• Proactively initiate local experiments and activities to foster growth and brand recognition.

• Assess opportunities and cultivate relationships for partnerships and advertising.

• Develop a community of advocates by engaging industry leaders, social influencers, and the medical and technology sectors.

⛳️ Requirements

• 5-10 years of proven experience in marketing.

• Expertise in establishing and optimizing 360-degree integrated marketing programs.

• Strong analytical abilities and a data-driven mindset.

• Knowledgeable about the latest regulations, trends, and best practices in communications and marketing.

• Exceptional time management and organizational skills.

• Outstanding interpersonal abilities.

• Excellent communication skills, both in writing and verbally.

• Fluent in Italian (preferred) OR Spanish and English.

• Experience in B2B Dental or Orthodontics is highly desirable.

• Familiarity with startup or scaleup environments.

• Advanced IT proficiency and a strong appreciation for emerging technologies.

• Proficient in marketing automation tools such as SalesForce Pardot.

🏝️ Benefits

• An intercultural and inclusive workplace.

• Collaborating with over 35 nationalities.