Marketing Manager, Entertainment

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Lead the development and implementation of comprehensive marketing campaigns across film, television, streaming, and live events—from initial concept to launch and optimization.

• Transform high-level marketing strategies into executable campaign plans that enhance awareness, engagement, and conversion rates.

• Compose concise and strategic creative briefs that detail objectives, target audiences, messaging, and success metrics.

• Collaborate with creative teams to produce captivating and innovative campaign assets.

• Foster audience growth and engagement across various digital channels, including social media, email, and distribution platforms.

• Oversee campaign timelines, marketing calendars, and cross-functional workflows to guarantee timely execution.

• Monitor campaign performance, assess key metrics, and continually optimize for enhanced results.

• Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition.

• Utilize expertise in direct-to-consumer and subscription-based models to promote growth, retention, and lifetime value.

• Remain updated on entertainment trends, audience behaviors, and competitive campaigns to guide strategy.

• Work collaboratively across content, creative, production, and growth teams to ensure alignment on all initiatives.

⛳️ Requirements

• 7-10+ years of relevant experience.

• Preferred background in Marketing, Communications, Media, or a related field.

• Experience in marketing entertainment content (film, television, streaming, or live events).

• Demonstrated success in executing full-funnel campaigns that yield measurable business outcomes (e.g., ticket sales, subscriptions).

• Strong grasp of direct-to-consumer and subscription-based business models.

• Proven ability to manage multiple workstreams from strategy through to execution.

• Experience in writing creative briefs and leading cross-functional campaign development.

• Strong analytical skills with the capability to interpret performance data and optimize campaigns effectively.

• Excellent communication, organization, and project management abilities.

• Preferred: Experience within a studio, streaming platform, or similar media environment.

🏝️ Benefits

• Equal employment opportunities.

• Prohibits discrimination and harassment.

• Background checks on new hires.

• Social Security Administration confirmation.