Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Primary emphasis on lead generation and performance reporting against targets.

• Implementing successful lead generation campaigns to achieve the annual sales objectives.

• Accountable for weekly, monthly, and quarterly reporting.

• Formulate strategies and approaches to enhance lead generation and foster customer engagement and retention.

• Create and execute effective marketing campaigns, overseeing their progression from concept to delivery.

• Test and evaluate a variety of organic and paid channels for acquisition, including content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation initiatives, copywriting, and performance analysis.

• Focus on continuous learning and improvement in new lead generation practices.

• Oversee daily activities of marketing team members, assisting them with the campaigns they are executing.

• Support integrated marketing campaigns and communication strategies.

• Track and manage performance: ability to monitor project progress against established plans.

• Possess strong analytical skills to report on ROI and key marketing metrics.

• Understanding of brand, marketing, and communication principles, combined with a robust commercial orientation and the capacity to execute high-impact marketing activities that yield a return on investment.

• Manage and produce content for the company website.

• Design and develop email marketing content in line with brand standards.

• Create social media content and engage with followers.

• Knowledge of search engine optimization through content and keyword strategies.

• Monitor website performance metrics.

• Develop communication plans for new product launches.

• Write press releases for events, new products, and customer case studies.

• Collaborate with other departments within the organization to ensure effective execution of marketing initiatives.

⛳️ Requirements

• Experience in B2B marketing.

• Proactive attitude with a 'can-do' mindset.

• Experience in managing or mentoring team members.

• Exceptional communication skills.

• Proven creative capabilities.

• Strong organizational skills.

• Ability to multitask and resolve problems effectively.

• Capacity to work under tight deadlines while maintaining attention to detail.

• Basic understanding of integrated marketing operations.

• Familiarity with SalesForce or other CRM software.

🏝️ Benefits

• Health insurance.

• Opportunities for professional development.

• Flexible working environment.

• Paid time off.