Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute and oversee comprehensive email marketing campaigns within HubSpot.

• Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows.

• Manage audience segmentation, personalization, suppression lists, and campaign targeting.

• Conduct A/B testing to enhance campaign engagement and conversion rates.

• Ensure all campaigns are delivered accurately, punctually, and in accordance with brand standards.

• Oversee daily HubSpot operations, including workflows, forms, lists, automation, and campaign setup.

• Monitor and resolve platform issues, automation failures, sync errors, and campaign delivery challenges.

• Maintain data hygiene and ensure CRM/database integrity across various systems.

• Collaborate with Salesforce and other integrated platforms to facilitate seamless marketing operations.

• Identify opportunities to enhance automation efficiency and scalability.

• Develop and sustain campaign performance dashboards and reporting.

• Analyze email marketing KPIs such as deliverability, open rates, CTR, conversion rates, and pipeline impact.

• Provide actionable insights and optimization recommendations based on campaign performance.

• Assist leadership with recurring reporting and marketing performance analysis.

• Work closely with content, creative, digital, analytics, and sales teams to execute campaigns efficiently.

• Coordinate campaign timelines, approvals, testing, and communication with stakeholders.

• Support broader marketing initiatives and operational process enhancements.

⛳️ Requirements

• 5 years of experience in marketing operations and managing marketing automation tools.

• 3-5 years of hands-on experience with HubSpot, specifically focused on email marketing and marketing automation.

• Strong experience in building workflows, nurture journeys, segmentation strategies, and automated campaigns.

• Proven ability to manage multiple campaigns and deadlines in a fast-paced environment.

• Strong analytical mindset with experience in campaign reporting and performance optimization.

• Exceptional attention to detail and strong QA/testing capabilities.

• Experience with CRM systems and integrations, preferably Salesforce.

• Understanding of email deliverability best practices and marketing operations processes.

• Strong communication and stakeholder management skills.

• Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus.

• Exposure to B2B marketing environments and lead generation programs is preferred.

🏝️ Benefits

• Location: Remote.

• Job Type: Full time, Exempt.

• Eligible for Sago's benefits program designed to support all our US full-time employees, including health, dental, and vision insurance, 401(k) with employer match, paid time off, and holidays.