Marketing Manager

This is a fully remote position, open to applicants in Alabama.

📋 Description

• Strategize, implement, and enhance PPC campaigns across Google Ads and Meta for both internal brands and client accounts.

• Perform keyword analysis, audience segmentation, and budget adjustments to maximize return on investment.

• Analyze campaign performance and consistently adjust strategies based on insights and market trends.

• Oversee multiple client accounts with an emphasis on performance, retention, and client satisfaction.

• Engage with clients to comprehend their goals, set up accounts, and present results along with recommendations.

• Provide clear, actionable reports and insights regarding campaign performance.

• Keep abreast of the latest trends in PPC, paid social, and digital advertising best practices.

• Formulate and implement marketing strategies across various business divisions.

• Design and manage inbound marketing campaigns, including email, SEO, content, and social media efforts.

• Lead content creation initiatives encompassing blogs, landing pages, email campaigns, and marketing materials.

• Construct and optimize marketing funnels, landing pages, and automation workflows.

• Oversee website updates and performance in partnership with internal and external teams.

• Monitor and report on marketing performance, lead generation, and funnel metrics.

• Collaborate with Sales and leadership to synchronize marketing efforts with revenue objectives.

• Ensure brand consistency across all channels and business divisions.

• Organize content calendars and create SEO-driven content strategies.

• Produce and distribute social media content, while engaging with audiences across various platforms.

• Develop sales enablement materials, case studies, and client-facing resources.

• Support webinars, podcasts, and initiatives in thought leadership.

• Assist with trade shows, events, and promotional campaigns as required.

• Work with leadership to shape and expand digital marketing services for clients.

• Identify opportunities to enhance marketing performance, processes, and tools.

• Contribute to the development of new service offerings within the organization.

• Aid in defining the long-term structure of the marketing and digital services team.

⛳️ Requirements

• 2–5+ years of experience in digital marketing, with substantial hands-on experience in PPC (Google Ads and Meta).

• Demonstrated capability to manage and optimize paid media campaigns with quantifiable results.

• Background in broader marketing functions such as content, email, SEO, and campaign strategy.

• Strong analytical skills with the ability to convert data into actionable insights.

• Experience in managing multiple projects or accounts simultaneously.

• Excellent communication and client-facing abilities.

• Self-motivated individual who thrives in a dynamic, growth-oriented environment.

• Familiarity with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus.

• Google Ads and/or Meta certifications are preferred.

🏝️ Benefits

• Health insurance.

• 401(k) matching.

• Paid time off.

• Flexible work arrangements.

• Professional development opportunities.