Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Define, prioritize, and implement the marketing strategy with distinct ICP segmentation, account tiering, and revenue-impact considerations.

• Lead the planning and execution of cross-sell and ABM campaigns aimed at high-value enterprise and strategic accounts.

• Own comprehensive campaign planning with defined metrics at every stage.

• Collaborate with Product Marketing to ensure alignment of campaigns with product launches, sales initiatives, and the overarching CausewayOne platform narrative.

• Execute multi-channel campaigns across email, digital platforms, webinars, social media, and events.

• Develop and oversee content for campaigns, including landing pages and nurture workflows.

• Monitor and report on campaign performance utilizing HubSpot, Salesforce, and Monday.com.

⛳️ Requirements

• A minimum of 3–5 years of experience in B2B marketing or a related position.

• Proven experience in planning and executing demand generation campaigns.

• Practical experience with ABM, particularly for complex buyer groups or large accounts.

• Strong understanding of ICPs, personas, and strategies for targeting them throughout the customer journey.

• Confident in running multi-channel campaigns with a test-and-learn approach.

• Comfortable utilizing HubSpot and Salesforce for campaign management and optimization.

• Proficient in collaborating across functions within fast-paced teams.

• Excellent written and verbal communication skills — capable of translating concepts into actionable plans.

• Commercially aware, curious, and proactive — focused on achieving impact rather than merely completing tasks.

• A Bachelor’s degree in Marketing, Business, or a related field is beneficial but not mandatory.

🏝️ Benefits

• 25 days of annual leave plus public holidays, increasing with length of service.

• 4% matched pension contribution.

• Income protection and life insurance coverage.

• Access to our award-winning benefits platform.

• 24/7 dedicated Employee Assistance Program for mental health support.

• £100 allowance for fitness club membership.

• Discounts on Dell products.

• Private Medical Insurance coverage.

• Paid study leave and volunteering days.

• Car Scheme options.