Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement marketing strategies that drive revenue growth, enhance brand visibility, generate leads, and foster client engagement.

• Develop persuasive messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and solutions focused on value-based care.

• Collaborate closely with sales leadership to craft campaigns that yield qualified leads and bolster pipeline development.

• Design and oversee marketing campaigns utilizing email, digital channels, social media, webinars, industry events, and targeted account-based marketing efforts.

• Create high-quality sales and marketing materials, such as one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive messaging.

• Partner with sales executives and SDRs to enhance outreach messaging, call scripts, nurture campaigns, and educational materials for prospects.

• Oversee and optimize HubSpot or comparable CRM/marketing automation tools to facilitate campaign execution, lead tracking, segmentation, reporting, and sales handoff.

• Track healthcare market trends, competitor activities, reimbursement changes, CMS programs, advancements in value-based care, and industry news to guide marketing strategy.

• Assist in the planning of conferences, trade shows, webinars, and events, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing.

• Generate content that effectively conveys ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement.

• Collaborate across functions with operations and client success teams to identify client outcomes, proof points, testimonials, and performance metrics that can be used in market-facing materials.

• Ensure brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools.

• Evaluate campaign performance and provide insights to enhance lead quality, conversion rates, engagement, and marketing ROI.

• Contribute to the development of scalable marketing processes, content libraries, and campaign workflows that support the company’s growth.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, healthcare administration, or a related field.

• 4–7 years of marketing experience, ideally in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care.

• Experience in marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations is highly preferred.

• Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health.

• Strong capability to translate intricate healthcare services, technology, reimbursement models, and operational workflows into clear, engaging messaging.

• Demonstrated success in creating B2B marketing campaigns that facilitate lead generation, pipeline development, and sales enablement.

• Excellent written, verbal, and interpersonal communication skills.

• Proficient content development abilities, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials.

• Experience with HubSpot or similar CRM and marketing automation platforms.

• Ability to work independently in a dynamic, remote environment while effectively collaborating with cross-functional teams.

• Strong project management, organizational, analytical, and problem-solving skills.

• Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards is preferred.

🏝️ Benefits

• Fully remote role with flexibility and autonomy.

• Opportunity to influence the marketing function of a growing HealthTech and remote care management organization.

• Direct impact on company growth, brand positioning, and market expansion.

• Collaborative culture with strong executive support.

• Ability to work at the intersection of healthcare, technology, care delivery, and value-based outcomes.

• Competitive compensation, benefits, and performance-based growth opportunities.