Marketing Leader – AI and Innovation

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Facilitate the adoption and expansion of AI technologies within the marketing division.

• Ensure alignment of AI tools and strategies with overarching business goals.

• Identify and prioritize impactful marketing use cases driven by AI.

• Initiate generative AI projects aimed at enhancing efficiency, personalization, and marketing return on investment (ROI).

• Establish and lead a cross-functional Marketing AI Council.

• Create AI governance frameworks and usage guidelines that address ethical, operational, and security aspects.

• Act as the marketing representative on the corporate IT-led AI Council and disseminate best practices throughout the organization.

• Oversee AI literacy initiatives and training programs for marketers.

• Promote cultural and behavioral shifts that favor AI adoption.

• Develop communication strategies for sharing successes, lessons learned, and insights from pilot projects.

• Engage cross-functional teams and stakeholders to cultivate support.

• Design and monitor key performance indicators (KPIs) that assess AI's impact on marketing effectiveness.

• Provide updates and insights to the Chief Marketing Officer (CMO) and senior leadership.

⛳️ Requirements

• Over 10 years of experience in marketing, including content creation, demand generation, analytics, and brand strategy.

• A minimum of 5 years in a management or leadership role focused on change management and cross-functional teamwork.

• Knowledge of generative AI platforms, marketing automation tools, and data analytics software.

• Understanding of AI adoption trends and best practices for scaling AI within large organizations.

• Demonstrated ability to lead initiatives without direct authority through effective cross-organizational influence.

• Experience in founding or directing councils, task forces, or similar collaborative entities.

• Bachelor’s degree in marketing, business administration, or a related discipline.

• An MBA or advanced degree is preferred.

🏝️ Benefits

• Encourages applications from individuals belonging to underrepresented groups.

• An inclusive workplace dedicated to creating an environment where all employees can thrive.

• Strong commitment to preventing discrimination and harassment.