Marketing & Lead Generation Specialist

This is a fully remote position, open to applicants in Brazil, +5 more states.

📋 Description

• Conduct research to locate plastic recyclers, manufacturers, distributors, and converters to generate qualified supplier and buyer leads throughout North America.

• Develop and sustain a steady pipeline of pertinent B2B prospects.

• Identify key decision-makers and pertinent contacts within targeted organizations.

• Perform market and company research to discover potential business opportunities and trade partners.

• Implement targeted email and LinkedIn outreach campaigns aimed at prospective suppliers and buyers.

• Execute follow-up initiatives with prospects generated from trade shows and other commercial activities.

• Communicate with prospects through personalized and professional interactions.

• Assess prospects based on their business needs, potential compatibility, and commercial opportunities.

• Arrange introductory meetings between qualified prospects and the commercial team.

• Create, manage, and continually update prospect databases utilizing Zoho CRM and Microsoft Excel.

• Ensure that prospect information, contact details, interactions, and pipeline activities are precise and current.

• Monitor outreach activities, follow-ups, meetings, and lead progression throughout the sales funnel.

• Maintain neat and organized commercial data to facilitate effective sales and procurement efforts.

• Conduct investigations into the plastics, recycling, manufacturing, and trading sectors.

• Identify market trends, potential suppliers, buyers, competitors, and emerging business opportunities.

• Collect and organize relevant market intelligence to aid business development and commercial decision-making.

• Research potential trade partners and provide valuable insights to procurement and sales teams.

• Collaborate closely with procurement traders and sales teams to enhance lead generation and business development efforts.

• Assist with digital marketing and content initiatives as required.

• Contribute to the development and execution of commercial outreach campaigns.

• Supply research, prospect data, and market insights that bolster broader sales and procurement strategies.

⛳️ Requirements

• Prior experience in B2B lead generation, business development, sales support, prospecting, or marketing.

• Experience with databases and commercial information is highly regarded.

• Familiarity with B2B, industrial, manufacturing, plastics, recycling, commodities, or trading environments is a significant advantage.

• Proficiency in Zoho CRM or similar CRM platforms.

• Strong skills in Microsoft Excel and experience managing and organizing extensive data sets.

• Experience utilizing LinkedIn and other digital tools for prospect research and lead generation.

• Knowledge of email outreach and lead-generation platforms.

• Ability to maintain accurate CRM records and analyze prospect and pipeline data.

• Excellent written and verbal English skills, with a professional communication style for engaging with U.S. and international prospects.

• Highly organized with a keen attention to detail.

• Strong analytical and problem-solving skills.

• Capacity to manage multiple prospects, follow-ups, and priorities concurrently.

• Effective time management skills and the ability to consistently meet deadlines.

• Adaptable and comfortable working in a remote, fast-paced business development setting.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Flexible working environment.