Marketing Lead – AI and Automations

This is a fully remote position, open to applicants in India.

📋 Description

• **Key Responsibilities encompass:**

• - Overseeing target segment configurations and ensuring data accuracy.

• - Collaborating with the Senior Lifecycle Marketing Manager to create and implement engaging email sequences, nurture campaigns, and triggered communications.

• - Working in close partnership with Revenue Operations and the Marketing Technology team, the Marketing AI and Automations Lead addresses complex marketing challenges by developing effective and scalable technical solutions.

• - Merging in-depth platform knowledge with innovative strategic insights, this role serves as the organization's reliable expert on marketing automation and AI advancements.

⛳️ Requirements

• **What you will contribute to succeed in this position**

• - Extensive hands-on experience with one or more enterprise marketing automation platforms, particularly Eloqua, Salesforce Marketing Cloud, HubSpot, or Marketo, covering advanced program architecture, workflow configuration, API integrations, and system administration, with the capability to independently build, test, and deploy complex automation.

• - Proven understanding of AI tools, applications of large language models, and emerging agentic frameworks within a marketing framework, along with the ability to contribute to the design and execution of AI-driven marketing workflows.

• - Strong familiarity with CRM integration, data management, lead management processes, and target segment configuration, coupled with practical experience in managing audience data across marketing platforms and the ability to engage with RevOps and MarTech stakeholders as a knowledgeable and credible technical partner.

• - Analytically rigorous, possessing the ability to monitor system and program performance, interpret data quality concerns, and drive evidence-based enhancements across automation infrastructure.

• - Highly organized with exceptional attention to detail and a strong quality assurance discipline, capable of managing intricate technical workstreams across multiple stakeholder groups without compromising accuracy or deadlines.

• - Inherently curious and self-motivated, with the ability to keep abreast of advancements in marketing technology, AI, and automation, translating emerging capabilities into practical marketing applications while fostering internal knowledge and confidence within the marketing team.

🏝️ Benefits

• **Why you'll enjoy being part of our team.**

• We understand that happy employees perform better and find greater job satisfaction. Here’s what you can look forward to:

• **We're all unique - ** and we celebrate this diversity.

• **We offer an inclusive, safe, and welcoming environment for all Civicans ** - abundant opportunities are available to help you grow and achieve your best.

• **Culture of giving - ** we encourage you to "give back" through benefits like our Days of Difference leave, allowing you to volunteer for a charity of your choice.

• **Flexible Work - ** we provide extensive flexibility options including part-time work, adjusted hours, staggered shifts, and hybrid or remote work arrangements, supporting work–life balance based on individual requirements.

• **Apply for this position ** - Join us in something special. Do you envision yourself in this role? If so, we would love to hear from you.

• **Interview Process - ** You will undergo an initial interview, a case study, and a final round of interviews.