Marketing Events Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the global events strategy and roadmap for both internal and external initiatives.

• Develop an event framework that aligns each event with specific business objectives, target audiences, messaging, and success metrics.

• Set up governance, planning processes, and playbooks to ensure consistency across regions while maintaining the flexibility to accommodate local market needs.

• Suggest the ideal combination of owned events, executive programs, webinars, and third-party sponsorships to enhance brand visibility, customer engagement, and demand generation.

• Oversee the planning and execution of internal events, including company kickoffs, leadership meetings, employee engagement activities, and key strategic communications.

• Manage the company's involvement in trade shows, conferences, customer events, partner events, and sponsored programs.

• Collaborate closely with Sales, Product Marketing, Corporate Communications, Brand/Creative, and Marketing Operations to align messaging, assets, audience strategies, and follow-up actions.

• Manage event budgets, timelines, and project plans across multiple concurrent initiatives.

• Define and monitor key event KPIs, such as attendance, engagement, influenced pipeline, sourced pipeline, customer engagement, and ROI.

• Assist in the execution of webinars and virtual events, which includes scheduling, setup, production support, and coordination with presenters and campaign owners.

⛳️ Requirements

• A minimum of 5 years of experience managing events within a B2B technology or software context.

• Demonstrated success in leading both internal and external events, such as executive programs, customer events, webinars, and industry conferences.

• Strong project management abilities, capable of juggling multiple deadlines, stakeholders, and budgets concurrently.

• Exceptional communication and stakeholder management skills, with the ability to engage confidently with senior leadership, sales, and marketing teams.

• Proven experience in vendor management and negotiation.

• Experience collaborating with demand generation and marketing operations teams to connect events with pipeline and business results.

• Familiarity with CRM and marketing technology platforms like Salesforce, Marketo, HubSpot, webinar platforms, or similar tools.

• Keen attention to detail and a commitment to quality, brand consistency, and execution excellence.

• Willingness to travel as necessary.

🏝️ Benefits

• Health coverage

• Retirement plans

• Paid time off

• Flexible work arrangements

• Career development opportunities

• Competitive compensation

• Global cultural perks