Marketing Director, Healthcare Providers

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the entire campaign strategy by defining objectives, target demographics, budgets, and success metrics.

• Create and manage integrated, multi-channel campaigns utilizing digital tactics, SEM/SEO, demand generation, and account-based marketing (ABM).

• Develop audience segmentation and targeting strategies specifically for healthcare provider audiences.

• Ideate creative campaigns and experiment with new channels and formats to engage hard-to-reach audiences.

• Manage the lead capture, nurturing, and delivery strategy, ensuring a smooth transition to sales-ready leads.

• Report on marketing performance against set metrics to both sales and executive stakeholders.

• Implement account-based marketing principles to prioritize and tailor outreach to high-value provider accounts.

• Create sales enablement plans, messaging frameworks, and product collateral.

• Act as the main marketing liaison for provider sales and operations leadership, providing updates and training sessions.

• Regularly participate in sales meetings, kickoffs, and pipeline reviews.

• Collaborate with Customer Success, Provider Sales, Provider Operations, Product, and Content & Creative teams.

• Assist in event management, including pre-event promotion, on-site execution, post-event follow-up, and lead conversion.

• Support customer communications, retention strategies, and product utilization in collaboration with Customer Success.

• Design and implement go-to-market plans for product launches and updates.

• Develop onboarding, training, thought leadership, and educational content, including case study opportunities.

• Oversee and mentor a team of three.

• Contribute to annual planning, budgeting, KPI setting, and marketing effectiveness reporting.

⛳️ Requirements

• A minimum of 7 years of B2B or healthcare marketing experience, preferably in a provider-facing or health tech context, with a focus on campaign strategy and budget management.

• Proven experience in direct people management, with the ability to lead, coach, and develop a small team.

• Familiarity with the healthcare provider landscape, practice operations, and the evaluation and purchasing processes of provider organizations.

• Solid understanding of ABM strategy, as well as broad-based digital marketing, SEM/SEO, and demand generation tactics.

• Successful track record in creating B2B messaging that resonates with clinical, operational, and executive audiences, leading to pipeline conversion.

• Comfortable and credible in presenting to sales leadership on a regular basis.

• Experience in developing go-to-market plans for product launches targeting both prospective and existing customer audiences.

• Knowledge of lead capture, nurturing, and delivery processes, along with the ability to report on campaign performance.

• Proficient in marketing automation and CRM tools, such as Salesforce, Pardot, and 6sense, including campaign performance tracking.

• A Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field is preferred.

• Ability to navigate ambiguity and adapt quickly while maintaining strategic focus.

• Strong creative instincts and comfort in conceptualizing campaigns.

🏝️ Benefits

• Competitive compensation package.

• Flexible time off to help you recharge.

• Hybrid work options available.

• Access to mental and emotional wellness resources.

• 401K plan provided.

• Supportive work environment.