Marketing Data Scientist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and sustain marketing ROI and analytics frameworks

• Evaluate marketing and sales metrics to assess channel performance and the effectiveness of advertising

• Collaborate with business partners to address inquiries, review model outputs, and pinpoint key business factors influencing marketing performance

• Utilize Bayesian and linear models to analyze marketing contributions and ROI

• Enhance and support Streamlit-based applications for reporting and data visualization

• Develop scalable data workflows and analytical tools using Python

• Export and manage reporting outputs in Excel and related formats

• Work alongside engineering and cross-functional teams to enhance code quality and maintainability

• Operate within AWS environments, including S3 and EC2

• Oversee applications and workflows with DataDog

⛳️ Requirements

• Proficient in Python programming

• Experience with:

• - Pandas

• - NumPy

• - PyTest

• - Streamlit

• - Working with time series data

• - Knowledge of statistical modeling methods, including Bayesian and linear models

• - Familiarity with software engineering best practices

• - Experience with AWS services such as S3 and EC2

• ****Nice to Have****

• - Experience in Marketing Mix Modeling (MMM)

• - Background in marketing analytics or ad-tech environments

• - Understanding of ROI optimization and attribution modeling

• - Experience with DataDog or similar monitoring solutions

• - Proficiency in Spanish is an advantage

🏝️ Benefits

• (Add benefits here if specified)

• (Add more benefits if specified)