Marketing Coordinator, Content & Distribution

This is a fully remote position, open to applicants in United States.

📋 Description

• Create original content for blogs, emails, Substack, social media, and community platforms.

• Distribute and format content natively across platforms like Reddit, YouTube, Facebook, Instagram, LinkedIn, and Substack.

• Actively engage in comments, communities, and discussions on behalf of the brand.

• Edit short-form video clips and platform-specific variations as needed (full design and production responsibilities lie with our agency).

• Develop and manage the monthly and quarterly content calendar.

• Ensure that paid channel creative remains fresh and is planned at least one month in advance to avoid last-minute shipping and stale content.

• Coordinate projects with our external design and video agency as well as internal departments.

• Organize and manage the asset library to ensure the team can easily find what they need.

• Schedule meetings, prepare agendas, and keep stakeholders aligned and proactive.

• Generate weekly and monthly performance reports using Google Analytics, PowerBI, and platform-specific tools.

• Oversee and coordinate A/B testing with our SEM manager, from hypothesis formulation to readout and subsequent recommendations.

• Convert numerical data into clear insights and actionable recommendations for the CMO.

• Monitor campaign performance against objectives, identifying what is effective, what is not, and the reasons behind it.

• Develop and maintain AI workflows that minimize manual tasks across the marketing function.

• Assist the team in enhancing its AI proficiency over time.

⛳️ Requirements

• A minimum of 3 years in a marketing, content, or coordinator role is required (strong generalists are welcome if they possess genuine AI fluency).

• Practical, daily experience with either Claude (preferred) or ChatGPT, including projects, custom instructions, and document workflows is essential.

• Proficiency in ClickUp, Google Analytics (GA4), PowerBI, and Figma is required.

• A strong writer with versatility, comfortable transitioning from long-form posts or articles to short-form copy or engaging captions is necessary.

• Ability to distribute and engage content across various platforms, with an understanding of how each platform rewards different content, is required.

• Basic video editing skills for short-form cuts and platform-specific edits are needed.

• High level of ownership and follow-through, particularly in a remote, asynchronous environment, is essential.

• Experience publishing on Substack is preferred.

• Familiarity with Reddit communities, their etiquette, and what resonates there is preferred.

• Experience with automation tools such as Zapier, Make, or similar is preferred.

• Background in fintech, automotive, lending, or consumer finance is preferred.

🏝️ Benefits

• A comprehensive suite of medical benefits, including dental, vision, pet insurance, and more.

• Paid time off and holidays.